Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
In a landscape where products and services can come across as very similar, understanding your customers and their expectations can be a real differentiator.
by Jon MacDonald // 12 min read
Drive & Convert
Jon and Ryan explore the importance of landing pages and their role in building trust and educating customers.
by Angel Earnshaw // 25 min read
It can be a challenge to come up with the right areas for optimization. In this episode, Jon and Ryan talk about the five tests that consistently deliver results.
by Caroline Appert // 40 min read
Optimization
Writing great website copy doesn’t need to be complicated, but it does require a thoughtful focus on customers - here’s how to get it right.
by James Sowers // 9 min read
Customer Acquisition
What is the value of podcasting for ecommerce brands? We’re exploring the different ways you can get your foot in the door with this untapped medium.
by Caroline Appert // 8 min read
Company Culture
Learn how to boost creativity, unleash confidence, and become a better designer or ecommerce manager.
by Sumita Paulson // 7 min read
With 90% of customers saying that their buying decisions are influenced by online reviews, it's essential to make them a central part of your ecommerce strategy. Here's how.
by Jon MacDonald // 17 min read
These are the key principles of user onboarding that will help you build an experience that converts and retains.
by Justin Millan // 13 min read
Sumita Paulson
//
7 min read
Jon MacDonald
//
12 min read
Angel Earnshaw
//
25 min read
Caroline Appert
//
40 min read
James Sowers
//
9 min read
Natalie Thomas
//
13 min read
Justin Millan
//
13 min read