customer journey

Explore the complete path a customer takes when interacting with a brand, from initial awareness to post-purchase support. Map and optimize the customer journey with these articles.

digital customer expectations

customer journey

How to Understand and Meet Digital Customer Expectations

In a landscape where products and services can come across as very similar, understanding your customers and their expectations can be a real differentiator.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 12 min read

D&C title card

customer journey

Drive and Convert (Ep. 087): Should I drive traffic to a landing page or PDP?

Jon and Ryan explore the importance of landing pages and their role in building trust and educating customers.

by Angel Earnshaw // 25 min read

feature image showing Jon and Ryan in the title card of the episode

customer journey

Drive and Convert (Ep. 073): 5 Tests To Run On (Almost) Any Ecommerce Site

It can be a challenge to come up with the right areas for optimization. In this episode, Jon and Ryan talk about the five tests that consistently deliver results.

by caroline appert profile picture Caroline Appert // 40 min read

the product roadmap of a company written on a whiteboard and being discussed by an employee

customer journey

Improve Your Website With The StoryBrand Framework & Other Copywriting Tactics

Writing great website copy doesn’t need to be complicated, but it does require a thoughtful focus on customers - here’s how to get it right.

by James Sowers James Sowers // 9 min read

podcasting for ecommerce

customer journey

The Power of Podcasting For Ecommerce Brands & How To Get Started

What is the value of podcasting for ecommerce brands? We’re exploring the different ways you can get your foot in the door with this untapped medium.

by caroline appert profile picture Caroline Appert // 8 min read

boost creativity with these 5 tips - header

customer journey

5 Tips To Boost Creativity From An Ecommerce UX Designer

Learn how to boost creativity, unleash confidence, and become a better designer or ecommerce manager.

by Sumita Mukund headshot Sumita Paulson // 7 min read

heatmaps, click maps, scroll maps

customer journey

The Definitive Guide to Online Customer Reviews

With 90% of customers saying that their buying decisions are influenced by online reviews, it's essential to make them a central part of your ecommerce strategy. Here's how.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 17 min read

Header - customer journey map

customer journey

How Ecommerce Brands Can Create a Conversion-Powered Customer Journey Map

A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.

by Natalie Thomas headshot Natalie Thomas // 13 min read

Image of a user going through one of the best onboarding experiences

customer journey

User Onboarding: Building A Digital Experience That Converts & Retains [With Examples]

These are the key principles of user onboarding that will help you build an experience that converts and retains.

by justin photo Justin Millan // 13 min read