customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
data driven
We recently wrote a guest post for our friends at InVision. Read our summary and check out the full article.
by The Good // 1 min read
conversion rate optimization
We recently wrote a guest post for our friends at User Testing. Read our summary and check out the full article.
A site created for everyone is a site that converts no one. One of the best ways to align your site with your audience is to develop personas.
by The Good // 5 min read
Marketing is what drives customers to a website, not what goes on the website.
by The Good // 2 min read
One change to your website can alter its entire universe. Focusing on smaller Stuck Zone™ areas can bring everything back into balance.
by The Good // 7 min read
content optimization
Video marketing allows you to say more in less time. It’s an effective way to drive traffic and convert that traffic into sales. Explore these ten ways to drive conversions with YouTube.
We recently wrote a guest post for our friends at Shopify. Read the introduction and check out the full article.
by The Good // 0 min read
The only way to be successful online is to always be active.
by The Good // 3 min read
Developing copy for your website isn’t easy. Hence, I leave this blurb unfinished.
