guest post

Getting Started with Data-Driven Design

We recently wrote a guest post for our friends at InVision. Read our summary and check out the full article.

Summary: Too often, designs are created without giving serious thought to the users who will be engaging with them. The assumption is that if a design looks nice, the user will be pleased. This is a mistake.

Tailoring your products to your user’s preferences, goals, and behaviors make them far more engaging and lead to higher conversions. This is due to four key principles.

  • Designers are not users
  • Data-driven design helps creators move beyond best practices
  • The most effective sites put user needs first
  • Data and innovation don’t have to be at odds

Read the full article, Getting Started with Data-Driven Design, on the InVision blog.

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