Customer Acquisition

How To Turn Transactional Emails Into Revenue Generators

Transactional emails often get the highest open and click rates, which is why they are an important growth opportunity for many brands. Follow this guide to turn your transactional emails into new revenue streams.

by The Good // 9 min read

Read More →

Data & Analytics

How We Rebuild This – The Next Six Months in Ecommerce

A Q & A with George Wojciechowsky – Co-Founder of ShipBob. In this webinar, George discusses the ecommerce trends that his team at ShipBob have identified over the last month of economic slowdown.

by The Good // 40 min read

Read More →

Data & Analytics

How Goodr Sunglasses is Using Data to Adapt to the New Normal

A Q & A with Dan Weinsoft of Goodr Sunglasses. Learn how Dan and his team at Goodr are continuing to drive sales growth, even during times of economic uncertainty.

by The Good // 25 min read

Read More →

Data & Analytics

Lessons for Thriving During Economic Uncertainty

A Q & A with Jeff Sheldon of Ugmonk. Learn how Jeff is pivoting his business to meet the needs of his customers during the pandemic.

by The Good // 36 min read

Read More →

Data & Analytics

Driving Ecommerce Growth in Challenging Times

An “Ask-Me-Anything” (AMA) with Jon MacDonald & Ryan Garrow.

by The Good // 1 min read

Read More →
data driven marketing - customer acquisition costs google analytics reports

Data & Analytics

Beyond Vanity Metrics: Understanding the Depth of Ecommerce Conversion Optimization

True ecommerce conversion optimization goes far beyond surface level tweaks and simple A/B tests. It involves thorough data analysis, identifying strategic areas for improvement, testing hypotheses, and iteration for compounding growth.

by The Good // 16 min read

Read More →

Optimization

[Webinar] Conversion Rate Optimization for Q4 Sales (with Live Site Teardown)

Learn how social CRO can help you maximize profits this holiday shopping season.

by The Good // 1 min read

Read More →

Optimization

How to Conduct High Impact User Testing: Part 3 – Analyzing the Results

User testing is the best way to understand how your target users are interacting with your website or product. This Insight focuses on how to analyze and interpret the data you collect in your user testing program.

by The Good // 6 min read

Read More →
how to conduct user testing part 2

Optimization

How to Conduct High-Impact User Testing: Part 2 – Formulating Tasks and Questions

User testing is the best way to know how people are interacting with your website or product. This Insight takes a closer look at how to develop tasks and questions that will supercharge your testing program.

by The Good // 7 min read

Read More →