It should be no surprise to you that online shopping is becoming more and more attractive to consumers doing their holiday shopping. Ecommerce shopping was responsible for $126 billion in the 2018 holiday season — a 16.5 percent increase from the $108.2 billion generated in 2017.
With the 2019 holiday season rapidly approaching, now is the time to start preparing your ecommerce store for the months of November and December. Instead of guessing what your customers will respond positively to, make data-backed decisions through user research and testing.
The Good recently presented as a part of ShipBob’s Virtual Ecommerce Holiday Sales Accelerator and our presentation focused on conversion rate optimization for Q4. We also included a live landing page teardown, where we used heatmap data to determine areas of improvement for the site.
Here’s what you expect to takeaway from this webinar:
- A better understanding of what CRO is, and why it’s so effective
- The four key types of data involved in CRO
- Actionable tips for optimizing your site’s homepage
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