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        customer research

        What is The Strategic Value of Ongoing User Research in SaaS?

        The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.

        by Natalie Thomas headshot Natalie Thomas // 8 min read

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      • Header - customer journey map

        customer journey

        How Ecommerce Brands Can Create a Conversion-Powered Customer Journey Map

        A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.

        by Natalie Thomas headshot Natalie Thomas // 13 min read

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google analytics custom alerts header

data driven

A User’s Guide to Google Analytics Custom Alerts

Google Analytics custom alerts help you monitor your analytics for any surprises so you can adapt quickly.

by David Hoos headshot David Hoos // 7 min read

tracking-pixels

data driven

A User’s Guide to Google Analytics Channel Groupings

Learn how Google Analytics Channel Groupings can help reveal your most effective marketing channels.

by David Hoos headshot David Hoos // 7 min read

customer-needs-google-analytics-goal-flow-header

data driven

A User’s Guide to Google Analytics Users Flow Report

Learn how the Users Flow report can point out roadblocks and help you make changes to enhance your user experience.

by David Hoos headshot David Hoos // 7 min read

customer-needs-google-analytics-goal-flow-header

data driven

A User’s Guide to Google Analytics Goal Flow Reports

When it comes to ecommerce, feedback is essential. Here’s how the Goal Flow report can illuminate your sales funnel and improve your customer experience.

by David Hoos headshot David Hoos // 6 min read

google analytics custom alerts header

data driven

A User’s Guide to Google Analytics Enhanced Ecommerce

Google Analytics tracking is foundational to conversion rate optimization. Here’s a simple guide to get started with Enhanced Ecommerce reporting.

by David Hoos headshot David Hoos // 8 min read

reduce-cart-abandonment-wish-lists-header

repeat conversions

10 Ways to Drive More Ecommerce Conversions From Wish Lists

Most ecommerce brands have a high cart abandonment rate, but few know how to reduce it. Learn how a wish list can provide a great customer experience that boosts conversions.

by David Hoos headshot David Hoos // 5 min read

cro audit and qualitative vs quantitative research and landing page header

customer research

The Best Customer Satisfaction Survey Questions (for Top Growth Insights)

Data can show you what happened, but how do you understand why? Using a customer satisfaction survey is the key. Here are the best questions you should be asking.

by David Hoos headshot David Hoos // 17 min read

bombas case study header

ecommerce

How to Use Comparative Reviews to Inspire Experiment Ideas

It’s not always wise to copy others, but you can develop good test ideas through comparison. Here’s how to get started with effective comparative reviews.

by David Hoos headshot David Hoos // 17 min read

call to action best practices

marketing

7 Ecommerce Call To Action Best Practices That Convert

Understanding how to use CTAs effectively is a skill essential to conversion rate optimization. Start with these best practices.

by David Hoos headshot David Hoos // 7 min read

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