customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
a/b testing
There is no “one size fits all” A/B test prioritization method. So, we asked experimentation leader Natalie Thomas to share more about how product marketing and ecommerce teams can pick the right method for them and how The Good prioritizes using the ADVIS’R Prioritization Framework™️.
by Caroline Appert // 12 min read
conversion rate optimization
There's nothing more valuable than a happy customer. They are essential to building trust with your potential buyers through product reviews.
by Caroline Appert // 11 min read
mobile
Mobile menu design is not a one-size-fits-all approach. Here are winning strategies from our own pattern library to help you get started.
by Caroline Appert // 10 min read
average order value
Increasing your average order value is a powerful way to grow your overall sales. Follow these nine tactics to get started.
convert more customers
Our 7 ecommerce subscription strategies can help your company overcome market challenges and achieve long-term success amidst economic uncertainty.
ecommerce
In this episode, Jon and Ryan discuss the metrics that matter for ecommerce businesses. There is so much ecommerce data available, but you need to make sure you are pulling the right data to inform your overall business strategy.
by Caroline Appert // 34 min read
case study
Andy Lightman, expert marketer and ecommerce leader, built an effective growth engine that contributed to more than doubling Fully’s ecommerce business. He is sharing his pointers for keeping a team focused on measurable business outcomes.
Many situations come with unwritten rules and expectations that are not always clear to newcomers. To bridge this gap we have compiled a guide of minimum expectations for interns to practice professionalism in the workplace.
by Caroline Appert // 4 min read
Find out how Dynojet unlocked the expertise of a whole team of strategists, researchers, designers, and more on the Digital Experience Optimization Program™.
by Caroline Appert // 6 min read
Caroline Appert
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6 min read
Caroline Appert
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12 min read
