Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Optimization
Increasing your average order value is a powerful way to grow your overall sales. Follow these nine tactics to get started.
by Caroline Appert // 12 min read
Our 7 ecommerce subscription strategies can help your company overcome market challenges and achieve long-term success amidst economic uncertainty.
Drive & Convert
In this episode, Jon and Ryan discuss the metrics that matter for ecommerce businesses. There is so much ecommerce data available, but you need to make sure you are pulling the right data to inform your overall business strategy.
by Caroline Appert // 34 min read
Andy Lightman, expert marketer and ecommerce leader, built an effective growth engine that contributed to more than doubling Fully’s ecommerce business. He is sharing his pointers for keeping a team focused on measurable business outcomes.
Company Culture
Many situations come with unwritten rules and expectations that are not always clear to newcomers. To bridge this gap we have compiled a guide of minimum expectations for interns to practice professionalism in the workplace.
by Caroline Appert // 4 min read
Find out how Dynojet unlocked the expertise of a whole team of strategists, researchers, designers, and more on the Digital Experience Optimization Program™.
by Caroline Appert // 6 min read
Live from the Logical Position Summit, Jon and Ryan explain that low traffic doesn’t make CRO impossible. There are alternative types of validation to help optimize your site for conversions.
by Caroline Appert // 19 min read
How Studio M encouraged a culture of testing and experimentation by partnering with The Good to improve their customer journey.
by Caroline Appert // 9 min read
How eManualOnline embraced a spirit of experimentation by working with The Good for a 50% win rate and a 9:1 ROI.
Caroline Appert
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6 min read
Caroline Appert
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12 min read
