Preview of The Good website and logo with the 12 Days of Teardowns logo

Optimization

12 Website Reviews By Experts in Conversion Optimization

We’re recapping our 12 days of teardowns campaign. Explore this year’s conversion-focused website reviews and actionable advice.

by caroline appert profile picture Caroline Appert // 5 min read

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budget planning title card

Drive & Convert

Drive and Convert (Ep. 070): Budget Planning for Website Traffic in 2023

In this episode, Jon and Ryan turn the page to 2023 and talk about the budget for traffic in the coming year. They talk about their expectations for 2023, what to include in your budget plan and what doesn’t need to be prioritized.

by caroline appert profile picture Caroline Appert // 27 min read

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Coder working on test idea for website

Optimization

5 Tests We Would Run On (Almost) Any Ecommerce Site

Want to improve your conversion rate and customer experience? We’re sharing 5 of our favorite tests that repeatedly deliver insights.

by Natalie Thomas headshot Natalie Thomas // 8 min read

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Episode title card with photo of Jon and Ryan

Drive & Convert

Drive and Convert (Ep. 069): Why Brand-First CRO Won’t Replace User-First CRO

In this episode, Jon and Ryan talk about the ongoing debate between brand-first and user-first CRO. They discuss what brand-first CRO means, the pros and cons of each approach and how to blend the two together in order to achieve the best results.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 28 min read

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laird case study

Optimization

How Laird Superfood’s Team Saw 17:1 ROI On Optimization Efforts with a “Stay Curious, Test To Learn” Mindset

by caroline appert profile picture Caroline Appert // 10 min read

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Episode title with photo of Jon and Natalie

Podcast

Revisiting and Refreshing Our Company Values with Jon MacDonald and Natalie Thomas

In this week's bonus episode, Jon MacDonald, Founder and CEO of The Good and Natalie Thomas, our Director for CRO and UX Strategy, joins us once again to talk about the process of evaluating and re-structuring the core values at The Good using the EOS (Entrepreneurial Operating System).

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The Good team optimizing a client website using the Hierarchy of Conversions Optimization roadmap

Optimization

The Hierarchy of Conversion Optimization: Q&A With Natalie Thomas

The roadmap for improved conversions and website optimization starts with a framework called the hierarchy of conversions. Developed at The Good, the framework helps our expert strategists determine potential impact of the changes made to a website.

by caroline appert profile picture Caroline Appert // 11 min read

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Image showing customer navigating online product's page

Customer Experience

Why Brand-Centric CRO Won’t Replace User-First CRO

CRO is ultimately about what the user wants and needs. But that doesn’t mean your branding isn’t important. Companies can create a successful synergy between the two by maintaining brand values and uniqueness while optimizing for a better customer experience.

by Natalie Thomas headshot Natalie Thomas // 8 min read

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headshot of Lexie Bennet with episode title

Podcast

The Power of Email Automation (And Personalization) with Lexie Bennet

In this episode, we talk to Lexie Bennet, an independent consultant helping ecommerce brands make email their most effective revenue stream. She talks about her specialization - assisting brands to create and optimize automated workflows and lifecycle emails.

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