website navigation

Optimize how users find information and move through your digital properties with intuitive, effective navigation systems.

directional guidance feature image

website navigation

Directional Guidance: What It Is And How To Improve It

The job of product marketing and ecommerce leaders is to guide the user to the best-fit product for them. Directional guidance is the umbrella term for doing just that.

by caroline appert profile picture Caroline Appert // 8 min read

ecommerce gamification

website navigation

Ecommerce Gamification: How To Engage Customers Like A Winning SaaS Company

Ecommerce gamification is still fairly underutilized. Take a page from the SaaS playbook and leverage built-in reward systems to create engaging digital experiences.

by Maya Merrill // 10 min read

customer browsing mobile menu design on ecommerce website

website navigation

5 Strategies for Improving Mobile Menu Design From Our Pattern Library

Mobile menu design is not a one-size-fits-all approach. Here are winning strategies from our own pattern library to help you get started.

by caroline appert profile picture Caroline Appert // 10 min read

Episode title with pictures of Jon and Ryan

website navigation

Drive and Convert (Ep. 079): Ensuring Your Website Navigation Converts

In this episode, Jon and Ryan discuss the importance of website navigation in ecommerce growth. They cover 10 tips for website navigation and share best practices to help customers avoid confusion.

by Angel Earnshaw // 28 min read

woman using search bar to navigate a website

website navigation

Website Navigation: 10 Conversion Tips & Winning Examples

The more user-friendly your navigation is, the more time users will spend on your site. Here's how you can give them the best experience.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 16 min read