Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Optimization
Learn how to improve customer experience, reduce your cart abandonment rate, and increase conversions by building a fast checkout process.
by Jon MacDonald // 10 min read
Customer Acquisition
On average, 69.8% of all ecommerce shopping carts are abandoned before checkout. Here’s why shoppers leave and what you can do about it.
by Laura Bosco // 23 min read
Many customers get 90% of the way to completing their purchase, only to rush away at the last minute. How frustrating! Fortunately, we've got tactics to help you reduce your cart abandonment rate.
1 out of every 5 shoppers abandon cart due to a too long or complicated checkout process. Optimize your checkout process to turn more visitors into customers.
by Jon MacDonald // 9 min read
Most ecommerce brands have a high cart abandonment rate, but few know how to reduce it. Learn how a wish list can provide a great customer experience that boosts conversions.
by David Hoos // 5 min read
Seven of every ten online shoppers on average bail without making the purchase. Here's how to reduce cart abandonment rate and increase conversions.
by Jon MacDonald // 22 min read
Jon MacDonald
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10 min read
Jon MacDonald
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10 min read
Laura Bosco
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23 min read
David Hoos
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5 min read