Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Customer Acquisition
When it comes to incentivizing customers, it's easy to default to using a price or percentage discount. While this strategy may boost your sales numbers, it comes with some serious tradeoffs.
by Laura Bosco // 16 min read
Optimization
Many customers get 90% of the way to completing their purchase, only to rush away at the last minute. How frustrating! Fortunately, we've got tactics to help you reduce your cart abandonment rate.
by Jon MacDonald // 10 min read
Research indicates that transactional emails are opened up to 8X more often than promotional emails. They represent one of the biggest – yet most underutilized marketing opportunities.
by David Hoos // 7 min read
Follow these five principles to create a compelling win-back email campaign that’ll help convert your inactive subscribers into purchasing customers.
by David Hoos // 9 min read
Most ecommerce brands have a high cart abandonment rate, but few know how to reduce it. Learn how a wish list can provide a great customer experience that boosts conversions.
by David Hoos // 5 min read
Stable, long-term ecommerce success occurs when you focus on a customer-centric testing and optimization process.
by David Hoos // 6 min read
Customer loyalty and lifetime value go hand in hand, and have a direct impact on your bottom line. Here's how to calculate and maximize your LTV, thereby increasing revenue.
by Jon MacDonald // 14 min read
The personal touches of an unforgettable unboxing experience can provide a great customer experience and grow repeat conversions.
by Jake Rheude // 12 min read
Learn how your luxury brand's ecommerce site should be utilizing conversion rate optimization to prequalify prospects and increase average order value.
by Jon MacDonald // 6 min read
Jon MacDonald
//
10 min read
Laura Bosco
//
16 min read
Jon MacDonald
//
10 min read
David Hoos
//
7 min read
Jake Rheude
//
12 min read