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Conversion Rate Optimization

How to Design an Effective Ecommerce Product Category Page

The product category page is an essential step on your consumer's pathway to purchase. Keep these rules in mind as you design it.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 16 min read

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Conversion Rate Optimization

25 Ecommerce Product Filters With UX Design Strategies

Effective product filters are the fastest way to get your consumers from the home page to the product detail page. Here's how to get started.

by Natalie Thomas Natalie Thomas // 16 min read

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Conversion Rate Optimization

Online Sizing Chart Best Practices for Better Ecommerce Conversions

If your products require sizing, an online sizing chart is essential. It increases conversions, reduces returns, and improves the consumer experience.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 7 min read

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