ROAS D&C episode

Drive & Convert

Drive and Convert (Ep. 090): What is a Good ROAS (Return on Ad Spend)?

Jon and Ryan explore the importance of setting unique ROAS goals and why there shouldn't be a one-size-fits-all approach to ROAS.

by Angel Earnshaw // 31 min read

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Drive & Convert

Drive and Convert (Ep. 086): Where’s the Traffic?

In this episode, Jon and Ryan dive into how competition, economic factors, and changing consumer behavior are reshaping the e-commerce landscape and affecting traffic.

by Angel Earnshaw // 28 min read

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Drive & Convert

Drive and Convert (Ep. 084): Holiday Analysis and Adjustments

In this episode, Jon and Ryan discuss the importance for ecommerce brands to prepare ahead of time for the holiday season. They highlight the need for flexibility, creative thinking, and setting realistic expectations with finance teams.

by Angel Earnshaw // 31 min read

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Drive & Convert

Drive and Convert (Ep. 083): Winning Tests and What the Learnings Can Teach You

In this episode, Jon and Ryan talk about a selection of winning tests and what they can teach other brands. They share how small changes in copy, personalization, specific categories on your navigation, and more.

by Angel Earnshaw // 34 min read

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Drive & Convert

Drive and Convert (Ep. 082): 5 Points to Make Email Your Most Successful Marketing Channel

In this episode, Jon and Ryan discuss why you should focus on your email marketing to drive traffic, convert customers, and create an email database. They discuss five proven strategies successfully scale your email campaign.

by Angel Earnshaw // 24 min read

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Drive & Convert

Drive and Convert (Ep. 078): Exiting an Online Business

Every business exit is a little different. In this episode, Jon and Ryan talk about the right time to do it, as well as the pros and cons of the whole experience.

by James Sowers James Sowers // 22 min read

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Drive & Convert

Drive and Convert (Ep. 077): Optimizing Conversions with Low Traffic (Live)

Live from the Logical Position Summit, Jon and Ryan explain that low traffic doesn’t make CRO impossible. There are alternative types of validation to help optimize your site for conversions.

by caroline appert profile picture Caroline Appert // 19 min read

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Drive & Convert

Drive and Convert (Ep. 076): Conversion Tracking in Performance Max

In this episode, Jon and Ryan discuss what conversion tracking looks like in this new world of Performance Max and what you could do to help your system and ads perform better.

by Angel Earnshaw // 20 min read

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Drive & Convert

Drive and Convert (Ep. 070): Budget Planning for Website Traffic in 2023

In this episode, Jon and Ryan turn the page to 2023 and talk about the budget for traffic in the coming year. They talk about their expectations for 2023, what to include in your budget plan and what doesn’t need to be prioritized.

by caroline appert profile picture Caroline Appert // 27 min read

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