experimentation

Foster a culture of continuous improvement through systematic testing of business hypotheses and design alternatives. These articles examine experimentation program development, hypothesis formulation, and test prioritization methodologies.

Coder working on test idea for website

experimentation

5 Tests We Would Run On (Almost) Any Ecommerce Site

Want to improve your conversion rate and customer experience? We’re sharing 5 of our favorite tests that repeatedly deliver insights.

by Natalie Thomas headshot Natalie Thomas // 8 min read

laird case study

experimentation

How Laird Superfood’s Team Saw 17:1 ROI On Optimization Efforts with a “Stay Curious, Test To Learn” Mindset

by caroline appert profile picture Caroline Appert // 10 min read

experimentation

How to Build an Efficient A/B Testing Roadmap

A well-structured testing roadmap is essential to operating an efficient optimization program. Here's how to build one.

by Natalie Thomas headshot Natalie Thomas // 11 min read

experimentation

How to Conduct High Impact User Testing: Part 3 – Analyzing the Results

User testing is the best way to understand how your target users are interacting with your website or product. This Insight focuses on how to analyze and interpret the data you collect in your user testing program.

by The Good // 6 min read

a/b tests

experimentation

How to Run Concurrent A/B Tests without Compromising Results

Determining the appropriate velocity of testing for your team can be a challenge. This Insight identifies why we prefer velocity over testing in isolation, and how to carry out high velocity A/B testing on your own.

by Natalie Thomas headshot Natalie Thomas // 6 min read

customer-needs-google-analytics-goal-flow-header

experimentation

Test and Learn Culture: The Key to Data-Driven Optimization and Customer Satisfaction

Discover the benefits of a ‘test and learn’ culture. Learn how experimentation drives innovation, reduces costly mistakes, and improves the digital experience.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 12 min read