Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Optimization
We’re revisiting the hotly debated "test and learn" versus "launch and learn" to help you decide which approach is best for your product strategy.
by Katie Encabo // 6 min read
Before you build next year’s testing roadmap, here are 3 steps to make sure your efforts from last year are taken into account. Follow them and your learnings will compound.
by Maggie Paveza // 7 min read
How Studio M encouraged a culture of testing and experimentation by partnering with The Good to improve their customer journey.
by Caroline Appert // 9 min read
How eManualOnline embraced a spirit of experimentation by working with The Good for a 50% win rate and a 9:1 ROI.
by Caroline Appert // 6 min read
Want to improve your conversion rate and customer experience? We’re sharing 5 of our favorite tests that repeatedly deliver insights.
by Caroline Appert // 10 min read
Company Culture
Discover the benefits of a ‘test and learn’ culture. Learn how experimentation drives innovation, reduces costly mistakes, and improves the digital experience.
by Jon MacDonald // 12 min read
Jon MacDonald
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12 min read
Katie Encabo
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6 min read
Maggie Paveza
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7 min read
Caroline Appert
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9 min read
Natalie Thomas
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8 min read
Jon MacDonald
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12 min read