experimentation

Foster a culture of continuous improvement through systematic testing of business hypotheses and design alternatives. These articles examine experimentation program development, hypothesis formulation, and test prioritization methodologies.

How Fritz O'Connor Stays User-Centered and Lets Data Lead During Uncertain Times.

experimentation

Fritz O’Connor Stays User-Centered and Leads with Data During Uncertain Times

From manufacturing veteran to VP of Marketing, Fritz O'Connor's approach to building systems, leading teams through complex website redesigns, and staying user-centered during uncertain times offers a blueprint for operational excellence.

by caroline appert profile picture Caroline Appert // 11 min read

close up view of a laptop running a regulated SaaS application.

experimentation

Regulated SaaS Companies Need a Different Approach to Growth. What Actually Works?

The traditional growth playbook falls short when compliance, privacy, and regulations limit your ability to experiment or follow product-led growth practices. But that doesn't mean you can't optimize for growth.

by caroline appert profile picture Caroline Appert // 9 min read

The differences between test and learn vs launch and learn for product strategy.

experimentation

Is “Test and Learn” or “Launch and Learn” Better? 

We’re revisiting the hotly debated "test and learn" versus "launch and learn" to help you decide which approach is best for your product strategy.

by Katie Encabo // 6 min read

roadmapping in optimization process

experimentation

Compound Learnings From Your Experimentation Program With An End Of Year Roadmapping Exercise

Before you build next year’s testing roadmap, here are 3 steps to make sure your efforts from last year are taken into account. Follow them and your learnings will compound.

by maggie paveza Maggie Paveza // 7 min read

Photo of Studio M website and logo

experimentation

Encouraging A “Test And Learn” Culture To Keep Innovation Fresh After 30 Years In Business

How Studio M encouraged a culture of testing and experimentation by partnering with The Good to improve their customer journey.

by caroline appert profile picture Caroline Appert // 9 min read

eManualOnline website being displayed on several device screens

experimentation

Being Bold Brings Big Benefits (like a ÂŁ530K increase in annualized revenue)

How eManualOnline embraced a spirit of experimentation by working with The Good for a 50% win rate and a 9:1 ROI.

by caroline appert profile picture Caroline Appert // 6 min read

Coder working on test idea for website

experimentation

5 Tests We Would Run On (Almost) Any Ecommerce Site

Want to improve your conversion rate and customer experience? We’re sharing 5 of our favorite tests that repeatedly deliver insights.

by Natalie Thomas headshot Natalie Thomas // 8 min read

laird case study

experimentation

How Laird Superfood’s Team Saw 17:1 ROI On Optimization Efforts with a “Stay Curious, Test To Learn” Mindset

by caroline appert profile picture Caroline Appert // 10 min read

experimentation

How to Build an Efficient A/B Testing Roadmap

A well-structured testing roadmap is essential to operating an efficient optimization program. Here's how to build one.

by Natalie Thomas headshot Natalie Thomas // 11 min read