Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Optimization
The roadmap for improved conversions and website optimization starts with a framework called the hierarchy of conversions. Developed at The Good, the framework helps our expert strategists determine potential impact of the changes made to a website.
by Caroline Appert // 11 min read
CRO is ultimately about what the user wants and needs. But that doesn’t mean your branding isn’t important. Companies can create a successful synergy between the two by maintaining brand values and uniqueness while optimizing for a better customer experience.
Podcast
In this episode, we talk to Nicole Baqai, a Strategic Partnerships Manager at Gorgias. She shares how to streamline your customer support to create a better relationship with customers.
In this episode, we talk to Lexie Bennet, an independent consultant helping ecommerce brands make email their most effective revenue stream. She talks about her specialization - assisting brands to create and optimize automated workflows and lifecycle emails.
Drive & Convert
In this episode, Jon and Ryan talk about the importance of sharing data. They discuss the pros and cons of building a group with similar businesses to compare testing results, catering to a specific audience or demographic, and the cost of running your own tests.
by Jon MacDonald // 24 min read
Social proof is one of the most powerful tools of persuasion a brand can employ. Getting others to promote you is infinitely more effective than promoting yourself.
by Jon MacDonald // 17 min read
In this special Q&A episode, we talk to Jon MacDonald, Founder and CEO of The Good and Natalie Thomas, our Director for CRO and UX Strategy. We're answering questions about ecommerce, CRO, working remotely, and agency life at The Good.
Every business is unique. Using competitor data as a benchmark is usually inaccurate. Instead, your focus should be on information you get from customers.
by Natalie Thomas // 16 min read
In this episode, we talk to Kate Cannova, the Chief Business Officer at Wheelership. We cover how her team successfully navigated the pandemic, the importance of data-driven decisions in their business, and the power of social proof.
Caroline Appert
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11 min read
Natalie Thomas
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8 min read
Jon MacDonald
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24 min read
