Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Customer Acquisition
Discover the only two ecommerce goals that matter and how to use them to outperform the competition.
by Jon MacDonald // 7 min read
Optimization
Stable, long-term ecommerce success occurs when you focus on a customer-centric testing and optimization process.
by David Hoos // 6 min read
If your products require sizing, an online sizing chart is essential. It increases conversions, reduces returns, and improves the consumer experience.
Consumers, manufacturers, and retailers all stand to gain from the direct-to-consumer sales trend. These are the benefits.
by Jon MacDonald // 10 min read
The email pop-up is one of the most used, and most hated marketing tactics around these days. Take a balanced look at their strengths and weaknesses.
by Don Sturgill // 11 min read
Jon MacDonald
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7 min read
Jon MacDonald
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7 min read
David Hoos
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6 min read
Don Sturgill
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11 min read