Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Ecommerce personalization is a powerful way to tailor the customer experience to each shopper. Learn how it works and how to use it in this article.
by Maggie Paveza // 14 min read
Most onboarding experiences can make or break a product. Here are examples of great onboarding experiences, including key tips like tailoring your flow to individual needs, creating quick wins, and pushing value.
by Caroline Appert // 12 min read
Optimization
We’re recapping our 12 days of teardowns campaign. Explore this year’s conversion-focused website reviews and actionable advice.
by Caroline Appert // 5 min read
Drive & Convert
In this episode, Jon and Ryan talk about the ongoing debate between brand-first and user-first CRO. They discuss what brand-first CRO means, the pros and cons of each approach and how to blend the two together in order to achieve the best results.
by Jon MacDonald // 28 min read
CRO is ultimately about what the user wants and needs. But that doesn’t mean your branding isn’t important. Companies can create a successful synergy between the two by maintaining brand values and uniqueness while optimizing for a better customer experience.
Podcast
In this episode, we talk to Nicole Baqai, a Strategic Partnerships Manager at Gorgias. She shares how to streamline your customer support to create a better relationship with customers.
In this special Q&A episode, we talk to Jon MacDonald, Founder and CEO of The Good and Natalie Thomas, our Director for CRO and UX Strategy. We're answering questions about ecommerce, CRO, working remotely, and agency life at The Good.
Incorporating product recommendation quizzes into your personalization strategy boosts average order value and conversions. Here’s how to get started.
by Joanne Wu // 8 min read
We're on a mission to make the internet a better place for everyone. With this 10-step process, we begin to do just that.
by Karthiyesan Balasankar // 13 min read
Maggie Paveza
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14 min read
Caroline Appert
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12 min read
Jon MacDonald
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28 min read
Natalie Thomas
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8 min read
Joanne Wu
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8 min read
Karthiyesan Balasankar
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13 min read