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        Data & Analytics

        What is The Strategic Value of Ongoing User Research in SaaS?

        The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.

        by Natalie Thomas headshot Natalie Thomas // 8 min read

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      • Header - customer journey map

        Customer Experience

        How Ecommerce Brands Can Create a Conversion-Powered Customer Journey Map

        A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.

        by Natalie Thomas headshot Natalie Thomas // 13 min read

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Episode title with photo of Jon and Natalie

Podcast

Revisiting and Refreshing Our Company Values with Jon MacDonald and Natalie Thomas

In this week's bonus episode, Jon MacDonald, Founder and CEO of The Good and Natalie Thomas, our Director for CRO and UX Strategy, joins us once again to talk about the process of evaluating and re-structuring the core values at The Good using the EOS (Entrepreneurial Operating System).

Listen →
the good core values

Company Culture

How We Created & Live Out Our Core Values

There are four core values that guide our day-to-day work, hiring process, and more. Learn more about them and how they were developed.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 9 min read

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