ux design

Apply user-centered design principles to create digital experiences that are intuitive, accessible, and aligned with both user needs and business goals.

a variety of surfaces on a desktop as an example of feature parity isn't always the goal of a successful SaaS strategy.

ux design

Why Feature Parity Isn’t Always the Goal: A Guide to Cross-device SaaS Strategy

Stop chasing feature parity across your SaaS platforms. Smart product leaders know when to replicate, when to specialize, and when to strategically limit functionality.

by Katie Encabo // 9 min read

An example of what mentorship looks like at The Good.

ux design

What Mentorship Looks Like In Today’s Flat, Lean, And Growing Orgs

Whether you're a manager looking to develop your team or an individual contributor seeking growth, mentorship may involve finding creative ways to establish and nurture relationships. We spoke with three product professionals to gain a deeper understanding of what mentorship looks like today.

by Natalie Thomas headshot Natalie Thomas // 5 min read

a consumer using laptop to purchase saas upgrades.

ux design

Conversion-Centered Design: 7 Principles That Drive SaaS Upgrades

Transform every touchpoint into a revenue opportunity with strategic design that guides users through complex upgrade decisions.

by caroline appert profile picture Caroline Appert // 10 min read

the fundamentals of UX for product managers.

ux design

The UX Fundamentals That Every Product Manager Needs To Know

When product managers incorporate UX principles into their decision-making, they ensure their products are not only functional but also intuitive, engaging, and aligned with user needs.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 11 min read

ux design

SaaS Website Design: 15 Examples to Inspire Your Redesign

Learn the fundamentals of great SaaS website design illustrated through 15 examples to inspire your redesign.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 16 min read

a woman holding a mobile device near a laptop.

ux design

Mobile Breadcrumbs Design Guidelines for a Frictionless User Experience

These mobile breadcrumbs design guidelines will help users navigate your site and create a frictionless user experience.

by Katy Lee Katy Lee Solovewicz // 11 min read

Top down view of a woman using a laptop.

ux design

What Is The Ease Heuristic? (And How To Leverage It To Improve UX)

Learn everything you need to know about the ease heuristic and how to leverage it to create a better user experience.

by Sumita Mukund headshot Sumita Paulson // 7 min read

prototyping on the desktop

ux design

What Is Prototyping And Why Is Mid Fidelity Its Unsung Hero In Rapid Testing?

Dive into the world of prototyping and discover why mid-fidelity designs hold the key to swift user testing and efficient design iterations.

by Lexi Traylor // 6 min read

best articles to read in 2023 from The Good

ux design

Insights from our Most Read, Most Inspiring and Most Engaging Articles of the Year

Highlights from a year of optimization insights straight from the minds of our experts and strategists.

by caroline appert profile picture Caroline Appert // 10 min read