saas Archives

Customer Acquisition

13 Examples of Effective SaaS Pricing Pages That Drive Conversions

Discover the key components of successful SaaS pricing pages and get inspired by our curated selection of 13 successful examples.

by Jon MacDonald // 15 min read

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customer using card to pay for paywall strategy

Conversion Rate Optimization

Optimizing Paywall Strategy for Digital Media (and How We Boosted The Economist’s Subscriptions by 5%)

Convincing users to pay for content can be challenging. We share tips and best-in-class examples to help you optimize your paywall strategy.

by Natalie Thomas // 13 min read

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Image of a user going through one of the best onboarding experiences

Customer Experience

11 Examples of the Best Onboarding Experiences in SaaS to Inspire Your Own

Most onboarding experiences can make or break a product. Here are examples of great onboarding experiences, including key tips like tailoring your flow to individual needs, creating quick wins, and pushing value.

by Caroline Appert // 12 min read

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two business people high fiving after their winbacks campaign won

Customer Experience

How to Drive Customer Retention With SaaS & Ecommerce Winbacks

Reengage, convert, and retain customers with these 10 strategies for ecommerce & SaaS winbacks.

by Caroline Appert // 10 min read

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Customer Experience

Product Demonstrations: Your Secret Weapon to Convincing Leads to Buy

Close more sales by using product demonstrations in your sales process. This article will teach you how to produce, present, and optimize demos that sell.

by James Sowers // 13 min read

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Customer Acquisition

14 Powerful Unique Selling Proposition Examples From Real-Life Brands

These ecommerce and SaaS unique selling proposition examples will inspire your marketing efforts and help you convert more website visitors into buyers.

by Caroline Appert // 10 min read

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Customer Experience

10 Principles of Good UX Form Design (+ Winning Form Design Examples)

These are the key principles of form design for SaaS and ecommerce brands. Learn more and explore over 31 form design examples.

by Maria Balus // 11 min read

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Conversion Rate Optimization

How to Use Comparative Reviews to Inspire Experiment Ideas

It’s not always wise to copy others, but you can develop good test ideas through comparison. Here’s how to get started with effective comparative reviews.

by David Hoos // 17 min read

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