saas
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Optimize subscription software experiences to drive acquisition, activation, and retention.
Your trial cohort is not a single audience, and the users most likely to convert are sending you signals from day one. Here's how to find them, understand their intent, and build an onboarding experience that responds to what they're actually trying to do.
by Caroline Appert // 11 min read
Three SaaS trial strategies. Three psychological dynamics. Three different ways users can fall out before they ever convert. Know the difference before you build.
by Jon MacDonald // 15 min read
Your SaaS trial window is shorter than you think. Here's where the gap between what you promise and what users experience is quietly killing conversions (and your retention).
by Caroline Appert // 6 min read
When clients ask us about price testing, we show them a smarter path: pricing research that protects your brand while delivering the insights you need.
by Katie Encabo // 14 min read
Learn about trial optimization and get the five-step audit framework to optimize your SaaS free-trial experience, reduce cancellations, and improve conversion and retention.
by Caroline Appert // 12 min read
Stop guessing what messages resonate. Let customers tell you what matters most when they're deciding whether to trust your business.
by Sumita Paulson // 10 min read
When you understand what users are trying to accomplish, you can personalize experiences that keep them engaged longer and turn them into power users.
by Maggie Paveza // 23 min read
A five-step framework that SaaS product and growth leaders can use to audit their free experience and reduce churn.
by Jon MacDonald // 12 min read
Incorporating a framework to decide how you validate design decisions can get you 50% better win rates on A/B tests and faster time-to-market on improvements.
by Natalie Thomas // 6 min read
Caroline Appert
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11 min read
Jon MacDonald
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15 min read
Katie Encabo
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14 min read
Sumita Paulson
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10 min read
Maggie Paveza
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23 min read
Natalie Thomas
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6 min read