saas
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Optimize subscription software experiences to drive acquisition, activation, and retention.
Your SaaS trial window is shorter than you think. Here's where the gap between what you promise and what users experience is quietly killing conversions (and your retention).
by Caroline Appert // 6 min read
When clients ask us about price testing, we show them a smarter path: pricing research that protects your brand while delivering the insights you need.
by Katie Encabo // 14 min read
Learn about trial optimization and get the five-step audit framework to optimize your SaaS free-trial experience, reduce cancellations, and improve conversion and retention.
by Caroline Appert // 12 min read
Stop guessing what messages resonate. Let customers tell you what matters most when they're deciding whether to trust your business.
by Sumita Paulson // 10 min read
When you understand what users are trying to accomplish, you can personalize experiences that keep them engaged longer and turn them into power users.
by Maggie Paveza // 23 min read
A five-step framework that SaaS product and growth leaders can use to audit their free experience and reduce churn.
by Jon MacDonald // 12 min read
Incorporating a framework to decide how you validate design decisions can get you 50% better win rates on A/B tests and faster time-to-market on improvements.
by Natalie Thomas // 6 min read
Smart experimentation transforms product-led growth from guesswork into an engine for sustainable scale.
by Katie Encabo // 8 min read
We analyzed ChatGPT, Claude, Perplexity, and 12 other leading AI tools to uncover monetization patterns driving their explosive growth.
by Lexi Traylor // 9 min read
Caroline Appert
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6 min read
Katie Encabo
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14 min read
Sumita Paulson
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10 min read
Maggie Paveza
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23 min read
Jon MacDonald
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12 min read
Natalie Thomas
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6 min read
Lexi Traylor
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9 min read