Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Company Culture
We talked to eight product strategy experts about how to make the most of annual planning. Here’s how to start 2025 on the right foot.
by Natalie Thomas // 9 min read
Learn what the best SaaS cancellation flows have in common and what really saves users within the online cancellation journey.
by Caroline Appert // 8 min read
What sets your SaaS product apart – and are users noticing it? With the benefits and unique selling points heuristic, create a product experience and website that resonates.
by Sumita Paulson // 7 min read
Unlike traditional funnel frameworks, growth loops turn each interaction into a chance to draw in new users. Learn how growth loops work and how to build them for long-term, exponential success.
What comes after product-market fit? The challenge is scaling without losing it. Learn how to reassess users, build a data-driven culture, and improve retention.
by Maggie Paveza // 9 min read
Customer Acquisition
Learn how to use freemium pricing to drive user acquisition and adoption and determine the right strategy for your digital product.
by Jon MacDonald // 13 min read
Optimization
Trusted expert Emma Leyden shares how today’s product leaders can make a measurable impact on their organizations by focusing on the user.
by Caroline Appert // 13 min read
Improve your digital experience and drive conversions by leveraging the priming & expectation-setting heuristic.
Natalie Thomas
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9 min read
Natalie Thomas
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9 min read
Caroline Appert
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8 min read
Sumita Paulson
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7 min read
Maggie Paveza
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9 min read
Jon MacDonald
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13 min read
