saas
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Optimize subscription software experiences to drive acquisition, activation, and retention.
Stop chasing feature parity across your SaaS platforms. Smart product leaders know when to replicate, when to specialize, and when to strategically limit functionality.
by Katie Encabo // 9 min read
Whether you're a manager looking to develop your team or an individual contributor seeking growth, mentorship may involve finding creative ways to establish and nurture relationships. We spoke with three product professionals to gain a deeper understanding of what mentorship looks like today.
by Natalie Thomas // 5 min read
Transform every touchpoint into a revenue opportunity with strategic design that guides users through complex upgrade decisions.
by Caroline Appert // 10 min read
Research experts share how they've transformed from data collectors to data connectors, creating learning cultures that scale customer insights across entire organizations.
Discover the connection between consumer psychology and SaaS pricing and how strategically applying these principles can help increase adoption rates and customer loyalty.
by Sumita Paulson // 10 min read
Learn how adding rapid testing to your toolkit helps to accelerate decision-making, build confidence, and drive value.
by Natalie Thomas // 7 min read
Learn the warning signs of feature bloat and how data-driven prioritization helps build products faster, with fewer resources, and with much better outcomes.
by Caroline Appert // 7 min read
Are you building experiences for the users that will drive growth? Here’s how to focus your efforts where they’ll have the biggest impact.
by Maggie Paveza // 9 min read
Discover the benefits of continuous research and how it puts the user experience at the center of product development and optimization.