saas
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Optimize subscription software experiences to drive acquisition, activation, and retention.
Trial users don't make one decision about your pricing page. They make several, checking back three, four, even five times over their first 30 days. Here's how to structure, price, and time that page so each visit moves them closer to converting instead of further away.
by Caroline Appert // 10 min read
Personalizing onboarding sounds simple: ask a few questions, then use the answers to shape what comes next. Across 30 SaaS products, only a handful actually pull it off. Here's what separates them from the rest.
by Maggie Paveza // 9 min read
Ninety.io's Head of Product skipped feature parity, skipped native development, and shipped a deliberately incomplete beta. Customers loved it anyway.
by Natalie Thomas // 9 min read
The best AI products don't just charge for usage; they make the constraint feel fair. Here's how tools like Runway, Canva, Claude, and Higgsfield AI handle naming, transparency, and upsells, and what your SaaS can borrow from each.
Forget pain points. Author of "The Power of Pull" and Harvard Innovation Labs fellow argues that most product teams are solving for the wrong signal entirely, and his reframe of 'demand' has implications well beyond the early-stage startups he usually coaches.
161 SaaS leaders told us their trial onboarding is in good shape. Their own numbers disagree with them on four separate fronts. Here's a quick audit to see where your team lands.
by Katie Encabo // 9 min read
We signed up for 30 SaaS tools and lived inside each trial for 30 days straight. Here are the free trial mistakes that showed up again and again, and the handful of things almost nobody gets right.
by Caroline Appert // 20 min read
In product-led growth, the first thirty days of the user experience are your relationship-building sales team.
by Jon MacDonald // 10 min read
Your trial cohort is not a single audience, and the users most likely to convert are sending you signals from day one. Here's how to find them, understand their intent, and build an onboarding experience that responds to what they're actually trying to do.
by Caroline Appert // 11 min read
Caroline Appert
//
10 min read
Maggie Paveza
//
9 min read
Natalie Thomas
//
9 min read
Katie Encabo
//
9 min read
Jon MacDonald
//
10 min read
