Company Culture

Learn more about our company culture that empowers employees to do their best work for their clients, for each other, and for themselves.

optimization team lead in a meeting

Company Culture

What Makes a Good Optimization Team Lead?

The right optimization team lead should possess certain traits to successfully drive results and foster a culture of innovation and collaboration.

by juliana chapin Juliana Chapin // 9 min read

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best articles to read in 2023 from The Good

Optimization

Insights from our Most Read, Most Inspiring and Most Engaging Articles of the Year

Highlights from a year of optimization insights straight from the minds of our experts and strategists.

by Angel Earnshaw // 10 min read

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ecommerce team structure

Company Culture

Your Ecommerce Team Should Be Part Of Your Sales Department

Leave marketers to do what they do best: drive traffic to your site and build a beloved brand. Then, your ecommerce managers can focus on building an on-site user experience that converts.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 6 min read

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training interns

Company Culture

Professionalism in the Workplace: Tips for Interns

Many situations come with unwritten rules and expectations that are not always clear to newcomers. To bridge this gap we have compiled a guide of minimum expectations for interns to practice professionalism in the workplace.

by caroline appert profile picture Caroline Appert // 4 min read

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culture of experimentation

Company Culture

How To Inspire A Culture Of Experimentation [Step-By-Step]

One of the major drivers of successful and innovative companies is their experimentation culture. To build a culture of experimentation in your own company, follow these steps.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 12 min read

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boost creativity with these 5 tips - header

Company Culture

5 Tips To Boost Creativity From An Ecommerce UX Designer

Learn how to boost creativity, unleash confidence, and become a better designer or ecommerce manager.

by Sumita Mukund headshot Sumita Paulson // 7 min read

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the good core values

Company Culture

How We Created & Live Out Our Core Values

There are four core values that guide our day-to-day work, hiring process, and more. Learn more about them and how they were developed.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 9 min read

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customer-needs-google-analytics-goal-flow-header

Company Culture

Test and Learn Culture: The Key to Data-Driven Optimization and Customer Satisfaction

Discover the benefits of a ‘test and learn’ culture. Learn how experimentation drives innovation, reduces costly mistakes, and improves the digital experience.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 12 min read

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