In this episode, Ryan and Jon talk about a major driver of successful and innovative companies: experimentation culture. They also cover the proven steps you can take to build a culture of experimentation in your own company.

by Angel Earnshaw // 29 min read

In this episode, Ryan and Jon talk about how Amazon's "most successful prime day ever," and their announcement of a second prime day in Q4, will impact the holiday season for ecommerce brands. They also cover what brands should be doing now to prepare for a great Q4.

by Caroline Appert // 32 min read

In this episode, Ryan and Jon talk about the findings from The Good's latest research report all about online shoppers age 55+. They cover the habits, behaviors, and important ways to connect with this often forgotten about ecommerce audience.

by James Sowers // 26 min read

In this episode, Ryan and Jon talk about the impending launch of Google’s new Performance Max tool, which has received mixed reviews from both brands and their advisors. They also cover how agencies and in-house teams should adjust their strategies in this new environment.

by James Sowers // 23 min read

In this episode, Ryan and Jon talk about the risks associated with running high volume or high velocity testing programs. They also explain why a previous episode on rapid testing is a different (and better) approach.

by James Sowers // 22 min read