Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Customer Acquisition
Following these four steps, you can evaluate last year’s ecommerce tactics and marketing results and adjust for the coming year.
by Jon MacDonald // 6 min read
CRO and PPC go hand-in-hand. The more of your visitors who convert from prospect to buyer, the greater your return on investment.
by David Hoos // 7 min read
Chat can be designed to show up when customers need a recommendation. This makes it a powerful tool to increase conversions.
by Martha Brooke // 8 min read
Generating traffic without providing a good landing page is like throwing perfect fast balls when nobody is at bat. It’s good exercise, but doesn't score.
by David Hoos // 11 min read
Optimization
Watch our informative webinar where we highlight the real scope of conversion optimization and how it can drive more online growth for your business.
by Jon MacDonald // 1 min read
The easier you can make the journey from ‘just shopping’ to ‘ready to buy,’ the more sales you’ll make online. Here's how to do just that.
by David Hoos // 9 min read
A structured testing process is key to long-term revenue gains. Like small retirement account deposits, consistent steady improvements in your website compound and lead to strong sustained growth.
by The Good // 15 min read
In a time when the competition has become increasingly difficult, it's more important than ever to develop a competitive edge. This is something Sears, the former retail giant, has struggled to do.
by Jon MacDonald // 9 min read
The solution to ecommerce growth is not a silver bullet, it is creating an iteration engine through consumer focused testing. By following a data-backed step-by-step process, it’s possible to achieve consistent compound growth.
Jon MacDonald
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9 min read
Jon MacDonald
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6 min read
David Hoos
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7 min read
Martha Brooke
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8 min read
