In our experience, conversion optimization is often one of the most impactful and valuable investments a marketing organization can make into their website and company. It not only can produce a strong ROI for itself but can help increase the ROI of your other marketing efforts.
In this webinar, we provide a tour of the current industry challenges, introduce the broader scope of conversion optimization and how it is able to impact revenue growth, walk through a series of examples highlighting some of the common mistakes that brands large and small make that hurt their online experience, and highlight improvements they can make to that can lead to better online revenues.
About the Author
Jon MacDonald is founder and President of The Good, a conversion rate optimization firm that has achieved results for some of the largest online brands including Adobe, Nike, Xerox, Verizon, Intel and more. Jon regularly contributes content on conversion optimization to publications like Entrepreneur and Inc. He knows how to get visitors to take action.