Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Customer Acquisition
Don't look to your competitors for e-commerce best practices, focus on building features and creating great experiences that will help customers buy from you.
by Shaun Tinney // 5 min read
Optimization
To successfully serve multiple consumer types through a single web site in a way that will convert for all audiences, website content must be organized either by consumer type first or consumer goal first.
by Jon MacDonald // 5 min read
After surveying, interviewing, and testing effective site design with thousands of our client’s customers, we’ve put together a compilation of ecommerce best practices for brands.
by The Good // 26 min read
Your brand could be sitting on a pile of data that would enable you to tailor your ecommerce website to the needs of customers -- if you only knew how.
by Jon MacDonald // 3 min read
Focus on creating content that helps customers understand the unique value of your product and why they would be smart to purchase it.
by Shaun Tinney // 3 min read
Work with your customer service department to surface and correct persistent negative brand experiences that are destroying customer loyalty.
by The Good // 5 min read
Product reviews with spelling mistakes are less trusted by consumers and the result is fewer sales.
by The Good // 1 min read
Why pretty websites aren’t always converting websites.
by Neil Sniffen // 3 min read
Shaun Tinney
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5 min read
Jon MacDonald
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5 min read
