With User Reviews Spelling Matters, Star Count Doesn’t

Product reviews with spelling mistakes are less trusted by consumers and the result is fewer sales.

If you’ve ever booked a hotel room online, you know how helpful user reviews can be. But if you happen to own a hotel, you might find the idea of unmoderated reviews on sites like TripAdvisor a bit terrifying.

“What if they say something horrible about us?” Well, what if it didn’t matter if the review was good as long as the grammar and spelling were? That’s exactly what a recent study of hotel bookings found: if user reviews were well written with proper grammar, whether positive or negative, room bookings went up.

User reviews are a critical part of the online ecosystem, so instead of worrying about whether or not you’re getting positive ones, just make sure the grammar and spelling are correct, and your business will be just fine.

For more quick tips on how to make your website more effective, visit thegood.com/insights


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