man working on a/b testing offer strategy

Optimization

Effective Offer A/B Testing: How to Boost AOV & Conversions Leading Into BFCM

In today's competitive market, making informed decisions about your offers is no longer an option; it's a necessity. As the BFCM season fast approaches, there's no better time to start testing your offers.

by Drew Marconi // 7 min read

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Optimization

Prioritize Your A/B Tests Like The Experts: An Interview With Experimentation Leader Natalie Thomas

There is no “one size fits all” A/B test prioritization method. So, we asked experimentation leader Natalie Thomas to share more about how product marketing and ecommerce teams can pick the right method for them and how The Good prioritizes using the ADVIS’R Prioritization Framework™️.

by caroline appert profile picture Caroline Appert // 12 min read

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two people working on rapid validation

Optimization

What is Rapid Testing and How is it Different from A/B Testing?

We’re sharing the true meaning of data-backed decision-making and how rapid testing can help you get there.

by Natalie Thomas headshot Natalie Thomas // 8 min read

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Title card with picture of Jon and Ryan

Drive & Convert

Drive and Convert (Ep. 077): Optimizing Conversions with Low Traffic (Live)

Live from the Logical Position Summit, Jon and Ryan explain that low traffic doesn’t make CRO impossible. There are alternative types of validation to help optimize your site for conversions.

by caroline appert profile picture Caroline Appert // 19 min read

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feature image showing Jon and Ryan in the title card of the episode

Drive & Convert

Drive and Convert (Ep. 073): 5 Tests To Run On (Almost) Any Ecommerce Site

It can be a challenge to come up with the right areas for optimization. In this episode, Jon and Ryan talk about the five tests that consistently deliver results.

by caroline appert profile picture Caroline Appert // 40 min read

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customer making a purchase on an ecommerce website and increasing revenue and conversion rate as a result of a winning test

Optimization

Winning Tests & What The Learnings Can Teach Your Brand

These are winning tests from a CRO agency with over a decade of experience. Learnings and actionable takeaways included for your brand.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 6 min read

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Preview of The Good website and logo with the 12 Days of Teardowns logo

Optimization

12 Website Reviews By Experts in Conversion Optimization

We’re recapping our 12 days of teardowns campaign. Explore this year’s conversion-focused website reviews and actionable advice.

by caroline appert profile picture Caroline Appert // 5 min read

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Coder working on test idea for website

Optimization

5 Tests We Would Run On (Almost) Any Ecommerce Site

Want to improve your conversion rate and customer experience? We’re sharing 5 of our favorite tests that repeatedly deliver insights.

by Natalie Thomas headshot Natalie Thomas // 8 min read

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effective conversion strategy header

Optimization

An 8-Point Checklist For Building An Effective Website Conversion Strategy

Learn why an effective conversion strategy is essential to ecommerce success and 8 things to keep top of mind as you develop one for your business.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 9 min read

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