customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
a/b testing
We’re sharing the true meaning of data-backed decision-making and how rapid testing can help you get there.
conversion rate optimization
Wireframing provides a blueprint for your website. Without it, you waste resources on a design that doesn't convert or satisfy users.
by Natalie Thomas // 11 min read
With the help of our proprietary ROPES framework, SaaS companies can leverage product-led growth and boost conversions.
by Natalie Thomas // 17 min read
case study
Convincing users to pay for content can be challenging. We share tips and best-in-class examples to help you optimize your paywall strategy.
Want to improve your conversion rate and customer experience? We’re sharing 5 of our favorite tests that repeatedly deliver insights.
CRO is ultimately about what the user wants and needs. But that doesn’t mean your branding isn’t important. Companies can create a successful synergy between the two by maintaining brand values and uniqueness while optimizing for a better customer experience.
competitive analysis
Every business is unique. Using competitor data as a benchmark is usually inaccurate. Instead, your focus should be on information you get from customers.
by Natalie Thomas // 16 min read
customer experience
Here are our top strategies to convert comparison shoppers on your site and make the most of Google Shopping traffic.
by Natalie Thomas // 7 min read
Here’s our guide on the UX research process, including our unique 5 step approach to gathering ecommerce insights through quantitative and qualitative research.
by Natalie Thomas // 14 min read
Natalie Thomas
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14 min read
Natalie Thomas
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8 min read
