people going over data

a/b testing

What Is The Difference Between Data-informed, Data-backed, And Data-driven?

Many organizations aspire to be data-backed, but they often fall short by primarily relying on generative research methods.

by Natalie Thomas headshot Natalie Thomas // 3 min read

Why am I losing sales to competitors on paid traffic? And how do I fix it?

improve roas

Why am I losing sales to competitors on paid traffic? And how do I fix it?

Are you noticing low conversions on paid traffic like Google Shopping ads this holiday season? This is how you can fix it.

by Natalie Thomas headshot Natalie Thomas // 5 min read

data driven marketing - customer acquisition costs google analytics reports

benchmarks

Ecommerce Analytics Reports: Decision-Driven Data Analysis & Conventions That Mean More Than Benchmarks

Optimizing the digital experience starts with scrutinizing a select set of ecommerce analytics reports through decision-driven data analysis.

by Natalie Thomas headshot Natalie Thomas // 11 min read

two people working on rapid validation

a/b testing

What is Rapid Testing and How is it Different from A/B Testing?

We’re sharing the true meaning of data-backed decision-making and how rapid testing can help you get there.

by Natalie Thomas headshot Natalie Thomas // 8 min read

wireframe design on a notebook

conversion rate optimization

Before Redesigning Your Website, Try This (Our Proven Framework for Wireframe Design Briefs)

Wireframing provides a blueprint for your website. Without it, you waste resources on a design that doesn't convert or satisfy users.

by Natalie Thomas headshot Natalie Thomas // 11 min read

product led growth through leveraging ROPES framework

conversion rate optimization

Leverage Product-Led Growth with the ROPES Framework

With the help of our proprietary ROPES framework, SaaS companies can leverage product-led growth and boost conversions.

by Natalie Thomas headshot Natalie Thomas // 17 min read

customer using card to pay for paywall strategy

case study

Optimizing Paywall Strategy for Digital Media (and How We Boosted The Economist’s Subscriptions by 5%)

Convincing users to pay for content can be challenging. We share tips and best-in-class examples to help you optimize your paywall strategy.

by Natalie Thomas headshot Natalie Thomas // 13 min read

Coder working on test idea for website

a/b testing

5 Tests We Would Run On (Almost) Any Ecommerce Site

Want to improve your conversion rate and customer experience? We’re sharing 5 of our favorite tests that repeatedly deliver insights.

by Natalie Thomas headshot Natalie Thomas // 8 min read

Image showing customer navigating online product's page

conversion rate optimization

Why Brand-Centric CRO Won’t Replace User-First CRO

CRO is ultimately about what the user wants and needs. But that doesn’t mean your branding isn’t important. Companies can create a successful synergy between the two by maintaining brand values and uniqueness while optimizing for a better customer experience.

by Natalie Thomas headshot Natalie Thomas // 8 min read