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        customer research

        What is The Strategic Value of Ongoing User Research in SaaS?

        The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.

        by Natalie Thomas headshot Natalie Thomas // 8 min read

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    • Featured Insight
      • Header - customer journey map

        customer journey

        How Ecommerce Brands Can Create a Conversion-Powered Customer Journey Map

        A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.

        by Natalie Thomas headshot Natalie Thomas // 13 min read

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channel-conflict-header

ecommerce

How to Best Manage Channel Conflict (and How to Prevent It)

Channel conflict can be lethal to your sales, but these tactics and real-life examples show you how to overcome it.

by laura-bosco-profile-picture Laura Bosco // 26 min read

reduce-cart-abandonment-wish-lists-header

conversion rate optimization

How To Understand, Calculate, And Reduce Shopping Cart Abandonment

On average, 69.8% of all ecommerce shopping carts are abandoned before checkout. Here’s why shoppers leave and what you can do about it.

by laura-bosco-profile-picture Laura Bosco // 23 min read

customer-needs-google-analytics-goal-flow-header

customer research

How Six Ecommerce Brands Uncovered Customer Needs That Improved Their Business

Real-life examples of ecommerce brands uncovering customer needs, analyzing feedback, and implementing meaningful brand improvements.

by laura-bosco-profile-picture Laura Bosco // 22 min read

two-women-in-customer-research-interview

customer research

Customer Research: The Most Underappreciated Strategy In Your Toolkit

Customer research has far-reaching positive implications for businesses. This is a step-by-step guide for how to leverage the tool.

by laura-bosco-profile-picture Laura Bosco // 37 min read

confirmation-emails-header

email marketing

Your Confirmation Email Starter Kit: Strategies, Best Practices, and Examples

Confirmation emails are an overlooked way to boost customer engagement and conversions. Here is our best advice for making the most of these opportunities.

by laura-bosco-profile-picture Laura Bosco // 23 min read

product-descriptions-banner-image

content optimization

How to Write Powerful Product Descriptions that Sell

Well-crafted product descriptions can significantly improve your conversion rate. Here's a step-by-step process for improving yours today.

by laura-bosco-profile-picture Laura Bosco // 26 min read

what-is-customer-experience

customer experience

What is Customer Experience (CX)? (HINT: The Key to Your Next Record Sales Month)

Great customer experiences boost acquisition, revenue, conversion rates, and more. Here’s what it is and where to start today.

by laura-bosco-profile-picture Laura Bosco // 33 min read

improve your cro header

conversion rate optimization

How To Measure (And Improve) Your CRO Program In Each Stage Of Business

From startup to enterprise, here’s how to make sure you have a healthy CRO program at three business stages.

by laura-bosco-profile-picture Laura Bosco // 16 min read

conversion rate optimization

How To Improve Your Conversion Rate When You Have More Time Than Money

A full conversion rate optimization plan isn’t something you can do on your own. Here’s what you CAN do instead.

by laura-bosco-profile-picture Laura Bosco // 28 min read

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