Customer Experience
Most brands think optimization ends when the customer makes a purchase. But the post-purchase experience is an opportunity so big you can’t afford to ignore it.
by Laura Bosco // 36 min read
Customer Acquisition
When it comes to incentivizing customers, it's easy to default to using a price or percentage discount. While this strategy may boost your sales numbers, it comes with some serious tradeoffs.
by Laura Bosco // 16 min read
Laura Bosco
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16 min read
