customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
conversion rate optimization
Including intelligent ecommerce product recommendations as part of your user experience can increase the average order value of your conversions. Here's how to get started.
by Jon MacDonald // 14 min read
content optimization
If you're thinking about redesigning your site, here's how to tell if you need a complete overhaul or if an optimization strategy is right for you.
by Jon MacDonald // 8 min read
a/b testing
Let's talk about how you can use rapid testing to make data-backed decisions when you don't have time for a full CRO program.
by Jon MacDonald // 7 min read
Your comprehensive guide to discerning between quantitative vs. qualitative research practices and selecting the best approach for your business needs.
by Jon MacDonald // 11 min read
case study
“The case for change becomes a no-brainer. All the senior team needs to do is tick it off and say, ‘yes.’” - David Humber, Head of Conversion at The Telegraph
by Jon MacDonald // 16 min read
Your product images can make or break a sale. So, we've compiled tactics and strategies to help you build a better customer experience and boost conversions with your website imagery.
by Jon MacDonald // 15 min read
So you have low traffic? You can still optimize your site!
by Jon MacDonald // 9 min read
discounting
We share the best ecommerce sales strategies that we’ve found to get more conversions without lowering your prices.
by Jon MacDonald // 18 min read
checkout
Going out-of-stock can leave potential customers with a bad user experience and lead to missed sales. Use these steps to rescue out-of-stock revenue.
Jon MacDonald
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16 min read
Jon MacDonald
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14 min read
