customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
conversion rate optimization
So you have low traffic? You can still optimize your site!
by Jon MacDonald // 9 min read
discounting
We share the best ecommerce sales strategies that we’ve found to get more conversions without lowering your prices.
by Jon MacDonald // 18 min read
checkout
Going out-of-stock can leave potential customers with a bad user experience and lead to missed sales. Use these steps to rescue out-of-stock revenue.
by Jon MacDonald // 16 min read
a/b testing
Uncover the copy for your ecommerce website that converts visitors and builds a better customer experience.
by Jon MacDonald // 10 min read
With 90% of customers saying that their buying decisions are influenced by online reviews, it's essential to make them a central part of your ecommerce strategy. Here's how.
by Jon MacDonald // 17 min read
User-centered design improves your customers' experience and your conversion rate. It's a win-win. Here are 12 principles that drive results.
Learn how to improve customer experience, reduce your cart abandonment rate, and increase conversions by building a fast checkout process.
Learn more about A/B testing with practical how-tos, examples, and tools.
by Jon MacDonald // 12 min read
content optimization
Are your visitors getting stuck when they get to your products? Utilize these actionable tactics to build product detail pages that convert.
by Jon MacDonald // 13 min read
Jon MacDonald
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10 min read
Jon MacDonald
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9 min read
