customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
a/b testing
One of the major drivers of successful and innovative companies is their experimentation culture. To build a culture of experimentation in your own company, follow these steps.
by Jon MacDonald // 12 min read
customer retention
See why customer retention is crucial to ecommerce growth and how to develop an effective retention strategy for your brand.
by Jon MacDonald // 10 min read
conversion rate optimization
The product category page is an essential step on your consumer's pathway to purchase. Keep these rules in mind as you design it.
by Jon MacDonald // 15 min read
tracking & analytics
Do you know what it costs your company to convert a visitor into a customer? In this article we outline effective ways to lower these costs and optimize your return on investment.
by Jon MacDonald // 11 min read
case study
by Jon MacDonald // 13 min read
Including intelligent ecommerce product recommendations as part of your user experience can increase the average order value of your conversions. Here's how to get started.
by Jon MacDonald // 14 min read
content optimization
If you're thinking about redesigning your site, here's how to tell if you need a complete overhaul or if an optimization strategy is right for you.
by Jon MacDonald // 8 min read
Let's talk about how you can use rapid testing to make data-backed decisions when you don't have time for a full CRO program.
by Jon MacDonald // 7 min read
Your comprehensive guide to discerning between quantitative vs. qualitative research practices and selecting the best approach for your business needs.
Jon MacDonald
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12 min read
Jon MacDonald
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12 min read
