customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
conversion rate optimization
The product category page is an essential step on your consumer's pathway to purchase. Keep these rules in mind as you design it.
by Jon MacDonald // 15 min read
tracking & analytics
Do you know what it costs your company to convert a visitor into a customer? In this article we outline effective ways to lower these costs and optimize your return on investment.
by Jon MacDonald // 11 min read
case study
by Jon MacDonald // 13 min read
Including intelligent ecommerce product recommendations as part of your user experience can increase the average order value of your conversions. Here's how to get started.
by Jon MacDonald // 14 min read
content optimization
If you're thinking about redesigning your site, here's how to tell if you need a complete overhaul or if an optimization strategy is right for you.
by Jon MacDonald // 8 min read
a/b testing
Let's talk about how you can use rapid testing to make data-backed decisions when you don't have time for a full CRO program.
by Jon MacDonald // 7 min read
Your comprehensive guide to discerning between quantitative vs. qualitative research practices and selecting the best approach for your business needs.
“The case for change becomes a no-brainer. All the senior team needs to do is tick it off and say, ‘yes.’” - David Humber, Head of Conversion at The Telegraph
by Jon MacDonald // 16 min read
Your product images can make or break a sale. So, we've compiled tactics and strategies to help you build a better customer experience and boost conversions with your website imagery.
Jon MacDonald
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16 min read
Jon MacDonald
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15 min read
