Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Customer Acquisition
Do you know what it costs your company to convert a visitor into a customer? In this article we outline effective ways to lower these costs and optimize your return on investment.
by Jon MacDonald // 11 min read
Optimization
by Jon MacDonald // 13 min read
Including intelligent ecommerce product recommendations as part of your user experience can increase the average order value of your conversions. Here's how to get started.
by Jon MacDonald // 14 min read
If you're thinking about redesigning your site, here's how to tell if you need a complete overhaul or if an optimization strategy is right for you.
by Jon MacDonald // 8 min read
Let's talk about how you can use rapid testing to make data-backed decisions when you don't have time for a full CRO program.
by Jon MacDonald // 7 min read
Your comprehensive guide to discerning between quantitative vs. qualitative research practices and selecting the best approach for your business needs.
“The case for change becomes a no-brainer. All the senior team needs to do is tick it off and say, ‘yes.’” - David Humber, Head of Conversion at The Telegraph
by Jon MacDonald // 16 min read
Your product images can make or break a sale. So, we've compiled tactics and strategies to help you build a better customer experience and boost conversions with your website imagery.
by Jon MacDonald // 15 min read
So you have low traffic? You can still optimize your site!
by Jon MacDonald // 9 min read
Jon MacDonald
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16 min read
Jon MacDonald
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11 min read
