Image of a person using Google Search console to check on cro and seo related metrics

ecommerce

How To Make Your CRO and SEO Strategies Work Together For More Ecommerce Sales

Business owners should be thinking about balancing their efforts between attracting website visitors and converting them into buyers.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 5 min read

Episode title card with photo of Jon and Ryan

conversion rate optimization

Drive and Convert (Ep. 069): Why Brand-First CRO Won’t Replace User-First CRO

In this episode, Jon and Ryan talk about the ongoing debate between brand-first and user-first CRO. They discuss what brand-first CRO means, the pros and cons of each approach and how to blend the two together in order to achieve the best results.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 28 min read

Drive and Convert Episode 68 Feature Image

conversion rate optimization

Drive and Convert (Ep. 068): Can Sharing Data Help You Win?

In this episode, Jon and Ryan talk about the importance of sharing data. They discuss the pros and cons of building a group with similar businesses to compare testing results, catering to a specific audience or demographic, and the cost of running your own tests.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 24 min read

Customer taking photo of their food

content optimization

Leveraging Social Proof to Improve Your Conversion Rate

Social proof is one of the most powerful tools of persuasion a brand can employ. Getting others to promote you is infinitely more effective than promoting yourself.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 17 min read

site speed header

conversion rate optimization

How to Improve the Site Speed of Your Ecommerce Store in 15 Steps

When it comes to the website speed of your ecommerce store, slow and steady doesn’t cut it. Use these 15 steps to keep more of your hard-earned traffic.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 23 min read

effective conversion strategy header

a/b testing

An 8-Point Checklist For Building An Effective Website Conversion Strategy

Learn why an effective conversion strategy is essential to ecommerce success and 8 things to keep top of mind as you develop one for your business.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 9 min read

Overhead view photo of people sitting near wooden table on their laptops

customer experience

Creating the Ultimate Above the Fold Strategy – And Why It Matters

A complete guide to what above the fold content is, why it still matters, and exactly how to optimize yours for better conversion rates.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 11 min read

culture of experimentation

a/b testing

How To Inspire A Culture Of Experimentation [Step-By-Step]

One of the major drivers of successful and innovative companies is their experimentation culture. To build a culture of experimentation in your own company, follow these steps.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 12 min read

customer-retention-banner

customer retention

9 Strategies To Improve Customer Retention (The Key To Ecommerce Growth)

See why customer retention is crucial to ecommerce growth and how to develop an effective retention strategy for your brand.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 10 min read