Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Optimization
Including a high volume of quality and credible product review content on your brand site will help customers find the best products and stay on your brand site to purchase them.
by Jon MacDonald // 4 min read
Does making a website more user friendly really provide any value? The answer is yes, and we show you why.
by Jon MacDonald // 7 min read
Learn how to identify the main pathway your visitors take to purchase from you and how to encourage visitors to take your preferred customer journey.
by Jon MacDonald // 8 min read
Getting internal support for a data-backed redesign can be tricky. Here's how we recommend you approach the challenge.
Like physical desire paths in city planning, digital desire paths help you see what your customers want, and simplify their pathway to get there.
by Jon MacDonald // 28 min read
User-generated content rests on the wisdom of crowds. We trust what customers report about a brand more than what a brand says about itself.
by Jon MacDonald // 13 min read
Make the effort to invest in your 404 pages, and you’ll turn a user experience challenge into a page that contributes to your growth.
Customer Acquisition
Email marketing is an incredibly effective channel for driving conversions. Here we outline the foundation and components of an effective email strategy.
by Jon MacDonald // 9 min read
An introductory look at conversion optimization testing methods: Split, A/B, and Multivariate
by Jon MacDonald // 10 min read
Jon MacDonald
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28 min read
Jon MacDonald
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4 min read
