customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
checkout
1 out of every 5 shoppers abandon cart due to a too long or complicated checkout process. Optimize your checkout process to turn more visitors into customers.
by Jon MacDonald // 9 min read
a/b testing
Here's your comprehensive guide to A/B testing – how to develop a hypothesis, when to employ your test, and what to expect from your results.
Every business needs repeat customers in order to drive growth. But that’s easier said than done. Here’s how CRO can boost ecommerce customer retention.
by Jon MacDonald // 12 min read
content optimization
Use these four actionable steps to optimize your site for voice search and attract more high intent traffic that converts better.
conversion rate optimization
There are some important changes coming in 2019 that are certain to impact conversion optimization. Are you ready?
by Jon MacDonald // 10 min read
data driven
Discover the only two ecommerce goals that matter and how to use them to outperform the competition.
by Jon MacDonald // 7 min read
The higher your brand value, the more valuable your products and services are seen in the eyes of the people who matter the most to your success.
research
Learn how to leverage your increased holiday traffic for long-term growth instead of simply resorting to short-term seasonal discounts.
by Jon MacDonald // 8 min read
Discover the benefits of a ‘test and learn’ culture. Learn how experimentation drives innovation, reduces costly mistakes, and improves the digital experience.
Jon MacDonald
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12 min read
Jon MacDonald
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9 min read
