Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Consumers are willing to pay a premium for customized products. Let's dive into how ecommerce brands can approach their personalization strategy and meet the demand for more customization.
by Caroline Appert // 10 min read
Reengage, convert, and retain customers with these 10 strategies for ecommerce & SaaS winbacks.
by Caroline Appert // 9 min read
Even with an optimized website, you'll have moments when it takes longer to load. Optimize the customer experience with these loading page design tips and examples.
Customer Acquisition
These ecommerce and SaaS unique selling proposition examples will inspire your marketing efforts and help you convert more website visitors into buyers.
This is your guide to ecommerce loyalty programs that improve the shopping experience and boost your customer lifetime value. Read on to learn how to build yours.
by Caroline Appert // 11 min read
Learn how you can use ecommerce video to increase conversions on your site. We cover the top 4 things you should consider, examples from winning brands, and more.
Optimization
If you're struggling to decide if you should build a CRO team or hire an agency, we're here to help.
by Caroline Appert // 17 min read
What is the value of podcasting for ecommerce brands? We’re exploring the different ways you can get your foot in the door with this untapped medium.
by Caroline Appert // 8 min read
Product bundling improves your conversion rate by offering options and value to shoppers. Here's your guide on how to do it (with examples).
Caroline Appert
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9 min read
Caroline Appert
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10 min read
