customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Apr 13, 2021 ... Your conversion rate is like compound interest for your ecommerce sales. Optimize it, and you'll multiply your revenue exponentially.
May 29, 2024 ... The best footers will act as a safety net for your website visitors and help conversion rates by acting as a strong roadmap to the rest of your site.
Apr 13, 2021 ... Unfortunately, some SEM's try to help clients boost conversions by hiring a website designer and tacking on conversion rate optimization as a ...
Jun 14, 2022 ... Learn how your ecommerce site should be utilizing conversion rate optimization to prequalify prospects and increase AOV on luxury goods.
Jun 26, 2024 ... Conversion rate differences on old vs. new site content; Content preferences for registered vs. anonymous visitors. Strategists also reviewed ...
May 14, 2025 ... conversion rate optimization. The Hierarchy of Conversion Optimization: Q&A With Natalie Thomas. The roadmap for improved conversions and ...
May 21, 2025 ... The variant increased conversion rates over the control, which is predicted to lead to $100,000+ in revenue gains. The Power of Social Proof Is ...
Apr 3, 2023 ... Better sign-up forms can make conversion rates soar. One company made a single change by adding “optional” to the phone field and doubled the ...
May 16, 2025 ... Conversion rate optimization is defined as a process that increases the percentage of users who perform a desired action on a website or app.
