customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Dec 4, 2024 ... Having a meaningful customer journey map is the first step in creating a strong conversion rate. The better you understand the journey your ...
Nov 6, 2023 ... How you should approach measuring conversion rates; What the flaws of self-reporting among competitors is; What factors affect conversion rate ...
May 21, 2025 ... The variant increased conversion rates over the control, which is predicted to lead to $100,000+ in revenue gains. The Power of Social Proof Is ...
May 14, 2025 ... conversion rate optimization. The Hierarchy of Conversion Optimization: Q&A With Natalie Thomas. The roadmap for improved conversions and ...
They had recently launched a new website, but we seeing a lower-than-normal conversion rate and needed help. The Process. The Good completed an initial user ...
May 21, 2025 ... ... conversion rate, subsequently resulting in hundreds of thousands of dollars in incremental revenue. We talked to them about the principles ...
Jun 14, 2021 ... Proper attribution will help your business continually improve and optimize your marketing efforts, ultimately growing the conversion rate of your site.
Jun 8, 2022 ... Metrics are crucial to effective management. But, conversion rate is just one of the metrics you need. In fact, for customer service, it's not ...
May 26, 2021 ... Conversion rate optimization isn't a one-shot, set-it-and-forget-it process – it operates best on Kaizen principles. Conversion rate ...
