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What Executives Need To Know About Conversion Rate Optimization (CRO)

By The Good
1 minute read | Last Updated: February 28, 2018

Conversion rate optimization is one of the marketing activities most suited to appeal to executive leadership. This white paper explains why.

Every year a new marketing tactic arrives on the scene and everyone hails it as the next big thing. A few years ago it was Snapchat. Now it’s live video and chatbots. Next year it could be augmented reality or virtual reality.

The marketing landscape is often like Google: every year something new and “revolutionary” comes out. Occasionally it truly is revolutionary, but most of the time it fades quickly (see: Google Glass, Google Buzz, Google Wave, etc.).

You may assume that Conversion Rate Optimization (CRO) is yet one more marketing flash in the pan – something everyone’s fired up about now that will soon fade away. And while that’s certainly understandable, there’s much more to it than meets the eye. In fact, CRO is one of the marketing activities most suited to appeal to executive leadership.

Why? Because it’s not a tactic or a hack or a secret strategy. It doesn’t depend on a hot social platform that could quickly go the way of MySpace, and it doesn’t hinge on any current technological trends, like augmented reality.

CRO is a framework, not a tactic. It’s designed to systematically, incrementally, and consistently improve marketing results. It’s data-driven, so you’re not gambling on hitting a cultural trend at the right time, and when done right, it always builds exponentially, generating a high ROI.

In this white paper, we cover the following:

  • What is conversion rate optimization?
  • Why is conversion rate optimization necessary?
  • How does conversion rate optimization work?
  • Does it really work?
  • How would it work for me?
  • The bottom line of conversion optimization for executives

Are you ready to learn more about the business benefits of CRO?

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