Conversion Growth Program™

The Conversion Growth Program™ is a flexible conversion optimization program that is customized based on the clicks and movements of your specific site visitors.

The program starts with a comprehensive website conversion audit, identifies conversion roadblocks, and provides improvement recommendations and a full A/B testing roadmap.

Then it implements the testing roadmap to improve conversions now and for the long haul.

The program is month-to-month and the service level can be adjusted or cancelled at any time.

The Good’s popular Conversion Growth Program™ includes:

• Comprehensive conversion audit
• Testing plan & roadmap
• User testing
• A/B, multivariate and split testing
• Data analysis
• Test development and optimization
• Website UX & usability insights
• Conversion strategy consulting
• Access to our expert conversion strategy team

The Conversion Growth Program™ deliverables include:

• All of the deliverables included in the Comprehensive Conversion Audit. All service levels of the program start with our deep dive conversion audit and testing roadmap formation.

• Access to our expert conversion strategy team. The Good are your conversion partners. We’re available throughout the monthly program cycles to answer your questions.
  

• A/B, multivariate, split and user testing design and development. Our experience designing and developing tests will ensure that you’re realizing the largest return on investment. 

• Monthly conversion strategy meetings to review progress, tests, results, and address questions. We’re dedicated to helping you understand what changes are being made and insights are learned, at every step of the program.

While our program is a risk free month-to-month commitment, we recommend clients plan for an engagement of at least six months to ensure the greatest return on investment.

The first month is dedicated to your audit, data collection, user testing, and testing roadmap formation.

In the second month, testing begins as we iterate our way to improved conversions.

Finally, from the third month on, you can expect to see significant impact in your revenue as testing sustains conversion rate and online revenue gains.

Conversion optimization and testing is a proven means of driving incremental UX improvements that result in higher conversions and revenue.

Return on Investment: Even a modest conversion rate increase for an ecommerce site with significant sales can lead to a notable ROI. For example, an improvement from 3.1% to 3.6% in conversion rate for a site with $5,000,000 annual online sales will yield over $806,596 in extra sales every year.