Our Conversion Growth Program™ Delivers Increased Conversions

 

Optimize your customer’s browsing experience
and purchasing behavior.


See how we do it:

 
 
 
 

Increasing conversions through our proprietary 9 elements of data-driven science


 

Foundational


Qualitative and Quantitative


Stuck Zone™ Methodology

Stuck Zone™
Methodology

Behavioral Analysis

Behavioral
Analysis

A/B and Multivariate Testing

A/B and Multivariate
Testing

Proprietary Tools and Tactics

Proprietary Tools
and Tactics

Hypothesis Generation

Hypothesis
Generation

Personalization

Personalization

Technology

Technology

Experimentation and Measurement

Experimentation
and Measurement

Data Intelligence

Data
Intelligence

 

How Our Battle-tested Process Delivers Results


Conversion Growth Program™ Process Overview
 

Stuck Score™


Early assessment

Complimentary evaluation, 
scorecarding and improvement resources.

Includes a Stuck Score™ review call for qualified brands.

Stuck Report™


Comprehensive conversion audit

Identify conversion barriers with our data-backed audit, which results in a Stuck Report™.

The Stuck Report™ includes:

  • Review of qualitative and quantitative data
  • Actionable insights to improve every aspect of your online customer experience 

Roadmap


Strategy to eliminate barriers

Based on Stuck Report™ findings and baseline goals, a customized roadmap and go-forward plan of improvements is developed for your brand.

The roadmap includes:

  • Priority order & timing for enhancements
  • Hypotheses for testing & experimentation

Implementation


Execution that gets results

An iterative cycle of continual customer experience improvements based on data intelligence.

Implementation is executed through:

  • Proprietary experimentation
  • Design that converts
  • A/B and multivariate testing
Bell
“The Good helped direct us through a fundamental shift in how we’ll build our websites for the decade to come—and helped us realize a 143% increase in e-commerce sales.” —Heather, Digital Brand Manager
Easton
“The Conversion Growth Program™ increased our conversion rate by 94%. The program hands down paid for itself within the first six months.”
—Stephen, Director of Digital Marketing
Bell

143%

revenue increase

MasterCraft

29%

revenue increase

Easton

240%

revenue increase

SnowPeak

149%

revenue increase

Klean Kanteen

80%

mobile increase

Xerox
Nike
University of Oregon
Cummins Allison
Experian
 

Get on the Path to Increased Revenue


Put our proprietary Conversion Growth Program™ to work for you.

The path to more revenues, customers, and leads begins with a single step.

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