Conversion Growth Program™

Continually improve ecommerce sales
and conversion rates with a proven program.


Start the Program
 
 

The Conversion Growth Program™
is perfect for companies who are:


 
  • Frustrated with low online sales
  • Suffering from low conversion rates
  • Paying for traffic which doesn’t convert effectively
  • Tired of shopping cart abandonment
  • Losing sales due to site design
  • Looking to improve average order value
 
 
 

For companies looking to increase their site-wide conversions, the Conversion Growth Program™ is a done-for-you testing and conversion optimization service.

 

What’s Included?

The Conversion Growth Program™ is a flexible conversion optimization program that is customized based on the clicks and movements of your specific site visitors.

The program starts with a comprehensive website conversion audit, identifies conversion roadblocks, and provides improvement recommendations and a full A/B testing roadmap.

Then it implements the testing roadmap to improve conversions now and for the long haul.

The program is month-to-month and the service level can be adjusted or cancelled at any time.

The Good’s popular Conversion Growth Program™ includes:

  • Comprehensive conversion audit
  • Testing plan & roadmap
  • User testing
  • A/B, multivariate and split testing
  • Data analysis
  • Test development and optimization
  • Website UX & usability insights
  • Conversion strategy consulting
  • Access to our expert conversion strategy team
 

The Conversion Growth Program™ deliverables include:

  • All of the deliverables included in the Comprehensive Conversion Audit. All service levels of the program start with our deep dive conversion audit and testing roadmap formation.
  • Access to our expert conversion strategy team. The Good are your conversion partners. We’re available throughout the monthly program cycles to answer your questions.
  • A/B, multivariate, split and user testing design and development. Our experience designing and developing tests will ensure that you’re realizing the largest return on investment. 
  • Monthly conversion strategy meetings to review progress, tests, results, and address questions. We’re dedicated to helping you understand what changes are being made and insights are learned, at every step of the program.
 
Xerox

86.7%

conversion increase

Bell

143%

revenue increase

Easton

240%

revenue increase

Snow Peak

149%

revenue increase

Klean Kanteen

80%

mobile increase

How Is the Conversion Growth Program™ Structured? How Long Does It Last?

While our program is a risk free month-to-month commitment, we recommend clients plan for an engagement of at least six months to ensure the greatest return on investment.

The first month is dedicated to your audit, data collection, user testing, and testing roadmap formation.

In the second month, testing begins as we iterate our way to improved conversions.

Finally, from the third month on, you can expect to see significant impact in your revenue as testing sustains conversion rate and online revenue gains.

Audit

Roadmap
& Testing Plan

Design, Test
& Validate

Iterate

What is the Conversion Growth Program For?

Conversion optimization and testing is a proven means of driving incremental UX improvements that result in higher conversions and revenue.

Return on Investment: Even a modest conversion rate increase for an ecommerce site with significant sales can lead to a notable ROI. For example, an improvement from 3.1% to 3.6% in conversion rate for a site with $5,000,000 annual online sales will yield over $806,596 in extra sales every year.

Get Started Today

Reach out below to discuss your specific goals or start the program:

Start the Program

We are experienced with your technology

Optimizely
VWO
Google Analytics
Magento
Shopify

Hotjar – CrazyEgg – Monetate – Shopify Plus – Demandware – Drupal – WordPress – Hybris
UserTesting – SAP – Sumo – Clicktale – Sitecore – ATG – BigCommerce – WooCommerce
Adobe Target – Adobe Analytics – and many more…

We average a 9:1 ROI for our customers.

But don’t just take our word for it…

94%

conversion rate increase

“The Conversion Growth Program™ hands down paid for itself within the first six months, with a 9 to 1 ROI.”Stephen Lease, Director of Digital Marketing, Easton Sports
Easton Baseball Case Study

Hear from Stephen Lease, Director of Digital Marketing at Easton Sports, about how they achieved a 240% revenue increase with The Good’s Conversion Growth Program™.

See the Full Case Study

Start the Program Today

Reach out below to discuss your specific goals or to get started with the Conversion Growth Program™.

 
 

What Some of Our Clients Say about the
Conversion Growth Program™:

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“Working with the good has been an amazing experience, our conversion rate is up 35%, our average order value is up 15%, and best of all our revenues are up 50%.”Carolyn McDonough, Co-CEO, Diane James Home
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“Working with The Good increased our sales, improved conversion rates, and enhanced the user experience. The Good keeps Easton.com real, relevant, and everlasting.”Stephen Lease, Director of Digital Marketing, Easton Sports
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“It wasn’t long before all the “prep” work started to pay dividends.”Spike Richards, Director Business & Brand Development
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“The Good was one of the only agencies we evaluated that could explain, in detail, the process they would use to help us get the results we desired.”Leo Strupczewski, Vice President of Marketing