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Email Pop-up Melodrama

By The Good
0 minute read | Last Updated: April 4, 2016

What would it be like if you brought email pop-ups into your retail stores? Watch this 15 sec. Instagram video.

A video posted by The Good (@thegoodgroup) on

Customers visit your site for two main reasons, to research and purchase. Yet common marketing tactics often create a lot of unnecessary drama around completing those goals. The email pop-up is one of the worst offenders. Brands wouldn’t treat their customers this way in the store, but seem to think it’s ok online.

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