Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
The job of product marketing and ecommerce leaders is to guide the user to the best-fit product for them. Directional guidance is the umbrella term for doing just that.
by Caroline Appert // 8 min read
Mobile menu design is not a one-size-fits-all approach. Here are winning strategies from our own pattern library to help you get started.
by Angel Earnshaw // 10 min read
Drive & Convert
In this episode, Jon and Ryan discuss the importance of website navigation in ecommerce growth. They cover 10 tips for website navigation and share best practices to help customers avoid confusion.
by Angel Earnshaw // 28 min read
Optimization
The more user-friendly your navigation is, the more time users will spend on your site. Here's how you can give them the best experience.
by Jon MacDonald // 16 min read
Angel Earnshaw
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28 min read
Caroline Appert
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8 min read
Angel Earnshaw
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10 min read
Jon MacDonald
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16 min read