customer centric approach

Customer Experience

The Importance of a Customer-Centric Approach in Creating Digital Experiences

The digital landscape is constantly changing and evolving, but one thing remains the same: it’s always crucial to listen to your customers.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 14 min read

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Optimization

Conducting a Conversion Funnel Analysis of Your Ecommerce Website

A conversion funnel analysis plays an important role in helping pinpoint where visitors are dropping off of your website.

by Kaleigh Moore // 11 min read

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Customer Acquisition

10 Tactics to Drive Ecommerce Sales Without Discounting

Constantly relying on discounts to boost sales is a losing game in the long run. Here are 10 alternatives that will help you sustainably grow your online business.

by Rudy Klobas // 7 min read

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Data & Analytics

How to Launch a Successful Cross-Border Ecommerce Strategy

Cross-border ecommerce is becoming an essential element to growing and scaling an ecommerce business. This Insight takes a closer look at why that is.

by Rudy Klobas // 13 min read

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Optimization

How to Enable Strategic Website Optimization [Step-by-Step]

One change to your website can alter its entire universe. Focusing on smaller Stuck Zone™ areas can bring everything back into balance.

by The Good // 7 min read

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