ecommerce

Build and optimize ecommerce experiences that drive sales, increase customer satisfaction, and maximize lifetime value. These articles cover topics like product page optimization, shopping cart enhancements, and mobile commerce best practices.

How Fritz O'Connor Stays User-Centered and Lets Data Lead During Uncertain Times.

ecommerce

Fritz O’Connor Stays User-Centered and Leads with Data During Uncertain Times

From manufacturing veteran to VP of Marketing, Fritz O'Connor's approach to building systems, leading teams through complex website redesigns, and staying user-centered during uncertain times offers a blueprint for operational excellence.

by caroline appert profile picture Caroline Appert // 11 min read

a notebook containing sketches of web design changes.

ecommerce

How to Validate Website Design Changes: A Decision Framework

Incorporating a framework to decide how you validate design decisions can get you 50% better win rates on A/B tests and faster time-to-market on improvements.

by Natalie Thomas headshot Natalie Thomas // 6 min read

customer visiting a retailer because of no minimum advertised price policy

ecommerce

Why “We Can’t Compete Without MAP” Is the Wrong Problem to Solve

How smart ecommerce brands reframe price disadvantages into a competitive optimization strategy.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 8 min read

An example of what mentorship looks like at The Good.

ecommerce

What Mentorship Looks Like In Today’s Flat, Lean, And Growing Orgs

Whether you're a manager looking to develop your team or an individual contributor seeking growth, mentorship may involve finding creative ways to establish and nurture relationships. We spoke with three product professionals to gain a deeper understanding of what mentorship looks like today.

by Natalie Thomas headshot Natalie Thomas // 5 min read

How to read a heatmap like an expert researcher.

ecommerce

How To Read A Heatmap Like An Expert Researcher: Patterns To Look Out For

In this guide, we show you how to read a heatmap like an expert so you can stop guessing and start making informed, high-impact changes to your website.

by maggie paveza Maggie Paveza // 12 min read

ecommerce

Drive and Convert (Ep. 125): Larger the Brand, More Complicated the Traffic

Not all online businesses need the same amount of traffic. In this episode, Jon and Ryan discuss how consideration, target market, and budget impact traffic for both startups and industry leaders.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 36 min read

A guide to learn how to identify if a user is experiencing form fatigue.

ecommerce

A Guide For Preventing Form Fatigue To Increase Conversions & Improve UX

Learn how to identify behavior patterns that indicate your users are suffering from form fatigue and discover actionable strategies to improve form fatigue and increase conversions.

by maggie paveza Maggie Paveza // 7 min read

a DTC ecommerce website is an important part of an omnichannel strategy.

ecommerce

7 Expert Tips On How Retail Brands Can Launch A DTC Ecommerce Channel

Industry experts share their top tips for how retail brands can thoughtfully and successfully launch a DTC ecommerce channel.

by Natalie Thomas headshot Natalie Thomas // 8 min read

ecommerce

10 Ways To Center Social Impact Throughout The Ecommerce Customer Journey

Showcasing your social and environmental initiatives will build trust and loyalty with your shoppers. Learn how practitioners at the epicenter of mission-driven ecommerce embed brand values throughout the brand experience.

by Natalie Thomas headshot Natalie Thomas // 16 min read