PRIVATE RAPID EXPERIMENTATION WORKSHOP, NOW OPEN TO THE PUBLIC - Register
Skip to Content
Primary Menu
The Good
Optimizing Digital Experiences
  • SaaS Optimization
    • How We Help
      • Increase Registration
      • Improve Onboarding
      • Monetize Free Users
      • Improve Retention
      • Increase Referrals
      • Mitigate Cancellations
      • Explore the DXO Program™
    • Results
      • Autodesk grew subscriptions by 11%
      • IDX increased B2C registrations by 20%
      • The Economist increased paid subscription conversions by 5%
      • Helium 10 increased registrations by 12%
      • View All Case Studies →
    • Featured Insight
      • Learn the secret to the strategic value of ongoing SaaS user research.

        Data & Analytics

        What is The Strategic Value of Ongoing User Research in SaaS?

        The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.

        by Natalie Thomas headshot Natalie Thomas // 8 min read

        Read More →
      • View All Insight Articles →
  • Ecommerce Optimization
    • How We Help
      • Improve User Experience
      • Improve ROAS
      • Convert More Customers
      • Decrease Abandonment
      • Understand Your Customers
      • Validate Design Decisions
      • Explore the DXO Program™
    • Results
      • Xerox increased revenue by 18.9% on product page visits
      • MillerKnoll improved directional guidance
      • MasterCraft had 33:1 ROI optimizing for high-consideration shoppers
      • Munchkin decreased bounce rates
      • View All Case Studies →
    • Featured Insight
      • Header - customer journey map

        Customer Experience

        How Ecommerce Brands Can Create a Conversion-Powered Customer Journey Map

        A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.

        by Natalie Thomas headshot Natalie Thomas // 13 min read

        Read More →
      • View All Insight Articles →
  • Insights
  • Talk to an Expert
  • Search
Title of D&C episode

Drive & Convert

Drive and Convert (Ep. 074): Debunking Common SEO Myths

There are a lot of misconceptions about SEO, especially for smaller brands. In this episode, Jon and Ryan debunk some SEO myths that could be affecting your marketing efforts.

by Angel Earnshaw // 28 min read

Read More →
conversion funnel analysis

Customer Experience

How To Unlock Key Insights With A Conversion Funnel Analysis

Discover how performing a regular conversion funnel analysis helps you build a better customer experience and improve your conversion rate.

by James Sowers James Sowers // 10 min read

Read More →

Optimization

Conducting a Conversion Funnel Analysis of Your Ecommerce Website

A conversion funnel analysis plays an important role in helping pinpoint where visitors are dropping off of your website.

by Kaleigh Moore // 11 min read

Read More →
customer-needs-google-analytics-goal-flow-header

Data & Analytics

A User’s Guide to Google Analytics Goal Flow Reports

When it comes to ecommerce, feedback is essential. Here’s how the Goal Flow report can illuminate your sales funnel and improve your customer experience.

by David Hoos headshot David Hoos // 6 min read

Read More →
Get expert answers to pressing and complex questions on digital experience optimization.
Subscribe now
  • Digital Experience Optimization Program™
    • Explore The Program →
  • Case Studies
    • Xerox
    • Swiss Gear
    • The Economist
    • Munchkin
    • View All Case Studies →
  • Resources
    • Good Question Newsletter
    • Insight Articles
    • Drive & Convert Podcast
    • Optimization Books
    • 5-Factors Scorecard™
  • Company
    • About The Good
    • B Corp Profile
    • Careers
    • Privacy Policy
    • Contact Us
  • Products by The Good
    • UserInput – A customer research tool for ecommerce brands
    • Commerce Critiques – Fast, affordable CRO assessments

Our mission is to remove all the bad digital experiences until only the good remain.

© 2025 The Good Group, Inc.

B Corporation Certified

Get In Touch

Phone: +1(503)488-5935

New Client Inquiries: bizdev@thegood.com

General Inquiries: hello@thegood.com