paid advertising

Strategies for maximizing results from digital ad campaigns across platforms. Paid advertising optimization encompasses targeting, creative, and post-click experiences.

Landing Page vs PDP Feature

paid advertising

Driving Paid Traffic To A Landing Page vs. Product Page: What Is Better?

Deciding where to drive traffic starts and ends with understanding the customer journey. In this article, we answer one of optimization's most frequently asked questions, providing tips, examples, and more.

by caroline appert profile picture Caroline Appert // 14 min read

Title of D&C episode

paid advertising

Drive and Convert (Ep. 074): Debunking Common SEO Myths

There are a lot of misconceptions about SEO, especially for smaller brands. In this episode, Jon and Ryan debunk some SEO myths that could be affecting your marketing efforts.

by Angel Earnshaw // 28 min read

Man at a laptop in an office setting

paid advertising

How to Optimize Your Google Shopping Traffic and Improve Your Ecommerce Bounce Rate  

Here are our top strategies to convert comparison shoppers on your site and make the most of Google Shopping traffic.

by Natalie Thomas headshot Natalie Thomas // 7 min read

Improve ROAS Banner

paid advertising

Improving ROAS: How to Increase Your Return on Advertising Spend

What do you know about this marketing metric? Learn more about ROAS for ecommerce companies, including how to calculate and improve it.

by James Sowers James Sowers // 8 min read

ios15 update and how cro can help

paid advertising

iOS 15 & Why CRO Is More Important Than Ever

The data and privacy landscape is changing. Read on for an expert perspective on the current reality, iOS 15, and how CRO can help.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 8 min read

paid advertising

How To Effectively Manage Your Ecommerce Marketing Budget

Need insight for allocating your marketing budget most effectively? Explore our recommended approach for maximum value and ROI.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 16 min read

cro audit and qualitative vs quantitative research and landing page header

paid advertising

Google Ads Not Converting? Here’s Why

Learn why your ecommerce site gets Google Ads clicks, but no sales—and how to improve conversions.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 6 min read