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Customer Acquisition

Improving ROAS: How to Increase Your Return on Advertising Spend

What do you know about this marketing metric? Learn more about ROAS for ecommerce companies, including how to calculate and improve it.

by James Sowers James Sowers // 9 min read

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ios15 update and how cro can help

Data & Analytics

iOS 15 & Why CRO Is More Important Than Ever

The data and privacy landscape is changing. Read on for an expert perspective on the current reality, iOS 15, and how CRO can help.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 8 min read

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Customer Acquisition

How To Effectively Manage Your Ecommerce Marketing Budget

Need insight for allocating your marketing budget most effectively? Explore our recommended approach for maximum value and ROI.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 16 min read

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cro audit and qualitative vs quantitative research and landing page header

Customer Acquisition

Google Ads Not Converting? Here’s Why

Learn why your ecommerce site gets Google Ads clicks, but no sales—and how to improve conversions.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 5 min read

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