Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Learn what the best SaaS cancellation flows have in common and what really saves users within the online cancellation journey.
by Caroline Appert // 8 min read
What comes after product-market fit? The challenge is scaling without losing it. Learn how to reassess users, build a data-driven culture, and improve retention.
by Maggie Paveza // 9 min read
Reengage, convert, and retain customers with these 10 strategies for ecommerce & SaaS winbacks.
by Caroline Appert // 9 min read